Parle Products, a leading Indian food products company, has launched a new campaign for its popular biscuit brand, Parle Marie. The campaign takes a humorous approach to emphasize the importance of the brand’s name, “Marie”. The ad aims to strengthen brand recall in the biscuit category and reiterate the unique identity of Parle Marie.
The campaign revolves around the idea that the name “Marie” is often misunderstood or mispronounced, leading to humorous situations. The ad showcases people struggling to pronounce the name correctly, with some calling it “Mary” or “Merry”. However, when they finally get it right, they are rewarded with a delicious Parle Marie biscuit.
The ad is designed to be light-hearted and entertaining, with a touch of humor that will resonate with audiences. By poking fun at the common mistakes people make when pronouncing the name “Marie”, Parle Products aims to create a memorable and engaging campaign that will stay with viewers.
According to the company, the campaign is an attempt to own the name “Marie” and make it synonymous with the brand. By emphasizing the correct pronunciation of the name, Parle Products hopes to build a stronger brand identity and increase brand recall.
The campaign will be aired across various media channels, including television, digital, and social media platforms. The company believes that the campaign will help to reinforce the brand’s position in the biscuit category and appeal to a wider audience.
Overall, the new campaign for Parle Marie is a clever and humorous take on the brand’s name. By using humor to highlight the importance of getting the name right, Parle Products aims to create a memorable and engaging campaign that will strengthen brand recall and build a stronger brand identity. With its light-hearted and entertaining approach, the campaign is likely to resonate with audiences and leave a lasting impression.