Britannia Gobbles cake has undergone a significant refresh, making its classic flavors softer and tastier than ever before. The new recipe boasts a melt-in-the-mouth texture and rich flavors, perfect for brightening up everyday moments. Alongside the improved recipe, the packaging has also been updated, making the entire Gobbles experience more inviting and delightful.
To promote the new and improved Gobbles cake, Britannia has launched a new campaign conceptualized by Schbang, centered around the theme “Badey Badon Ko Pighla De” (melting the tough ones). The digital film features beloved characters Daya and Sir, portrayed as members of the Cakes Investigation Department, in pursuit of a thief. However, they are momentarily disarmed by the sheer deliciousness of Britannia Gobbles, succumbing to its “so soft” and “so tasty” appeal.
The campaign showcases the power of the perfect bite to transform any moment into one of pure indulgence. According to Yudishter Shringi, Chief Business Officer at Britannia, the new Gobbles cake is a result of the company’s commitment to evolving its products to match changing consumer preferences. The campaign brings to life the idea that great taste has the power to soften even the toughest moments.
The film features Shivaji Satam and Dayanand Shetty, who were excited to experiment with their roles and add a new spin to their characters. They enjoyed bringing their softer avatars to life, showcasing the cake’s ability to melt even the toughest of individuals. The team at Schbang, who conceptualized the campaign, were thrilled to work with the iconic duo and bring the idea to life.
The new Britannia Gobbles cake promises to deliver an even more delightful softness and burst of flavor, making it the perfect go-to treat for those looking for a comforting snack. With its improved recipe and updated packaging, Britannia Gobbles is set to delight cake lovers across the country. The campaign’s theme of “Badey Badon Ko Pighla De” is a playful insight into the power of great taste to soften even the toughest of moments, and is sure to resonate with audiences.