Amul, a leading dairy cooperative, is set to enter the Tamil Nadu milk market with a unique cooperative model that aims to support local farmers. According to Amit Vyas, Managing Director of Amul Dairy, the company plans to establish a presence in the state by setting up a milk processing plant in Chittoor, Andhra Pradesh, which will supply milk to Bengaluru. As a starting point, Amul has already begun selling curd in Chennai and will soon expand its operations to the milk market.
Amul’s entry into Tamil Nadu is expected to have a positive impact on local farmers, as the company plans to procure milk from them at a fair price. Currently, Amul is procuring around 50,000 litres of milk near Vellore, and the company aims to support farmers by providing services such as veterinary care to enhance milk production. This cooperative model is expected to improve the income of farmers and promote sustainable dairy farming practices in the region.
In addition to its dairy business, Amul is also involved in the organic farming sector. The company has launched its own organic fertilizer, which has been sold on a pilot basis for the last two years. Amul plans to start production of organic fertilizers at its facility in Namakkal within the next 10 days, with the aim of dispatching products across southern India, including Tamil Nadu, Kerala, and Andhra Pradesh. The company will offer its organic fertilizers in multiple forms, including powder, granules, and liquid, providing a range of solutions to farmers.
Furthermore, Amul plans to procure organic agricultural produce from Tamil Nadu and market it under the trusted Amul brand, promoting organic farming in the region. This move is expected to benefit local farmers and consumers alike, by providing them with access to high-quality, organic products. With its cooperative model and focus on organic farming, Amul’s entry into the Tamil Nadu market is set to have a positive impact on the state’s agricultural sector.