The Chauhan sisters, Schauna and Nadia, have played a significant role in transforming the Indian beverage market with their innovative product launches and business strategies. As the daughters of Parle Agro’s founder Prakash Chauhan, they have expanded the company’s portfolio from a single product, Frooti, introduced in 1985, to a range of beverages including Appy, B Fizz, SMOODH, Bailley, Dhishoom, and Frio.
Under Nadia’s leadership as Joint MD and CMO, the company has disrupted the market with new product launches, packaging innovations, and strategic pricing. Last year, Dhishoom, a jeera masala-flavored carbonated drink, became the first brand in its category to be launched nationally. Nadia has also focused on supply chain efficiency and R&D.
Schauna, the CEO, has overseen manufacturing, compliance, quality, finance, and technical functions. Her major achievements in the past year have been establishing a robust infrastructure for manufacturing PLA straws, integrating advanced technologies, and reducing waste. Schauna has also led initiatives in sustainability, such as eco-friendly packaging and energy-efficient manufacturing. By incorporating IoT devices and data analytics, the company enables real-time operational analysis, enhancing efficiency and reducing costs.
Through their combined efforts, the Chauhan sisters have helped Parle Agro emerge as a leading player in the Indian beverage market. Their innovative approaches to product development, packaging, and sustainability have not only boosted the company’s growth but also contributed to the country’s consumer goods sector.