Procter & Gamble, the parent company of Gillette, has unveiled plans for a massive mixed-use development project on its 31-acre South Boston campus, which has been home to the shaving company for over 120 years. The proposal, which includes 20 buildings, aims to transform the industrial campus into a new neighborhood. The 5.7 million square foot project will feature roughly 1,800 housing units, making up 30% of the plan’s gross floor area, as well as 50% of public space, including access to the Fort Point Channel waterfront. Additionally, the plan includes 3.5 million square feet of office and research space, 200,000 square feet of retail and restaurant space, and 250,000 square feet of hotel development. The project is a result of two years of community engagement and public meetings, with the company seeking to create a new neighborhood that replaces the industrial campus.
The development is part of P&G’s plan to relocate its manufacturing operations from Boston to Andover over the next two to three years, with the 150-acre campus in Andover set to become the new site for the company’s 450 manufacturing employees. Meanwhile, the 750 corporate employees currently based at the South Boston headquarters and technical innovation center may also be relocated. Gillette Senior Vice President Joseph Stegbauer stated that the company is proud of its contributions to the South Boston community and looks forward to continuing its partnership with the area.
The project’s reveal marks a significant shift for the company, which has been a staple of the community for over a century. The development aims to create a new hub for innovation, jobs, and community growth, while also respecting the area’s rich history. P&G will host additional community meetings starting in May to gather feedback and comments from residents.