The Punjab Government has introduced a new mascot for its Verka dairy brand, named “Veera”, inspired by the iconic Amul girl. Veera is dressed in a polka-dot frock with blue hair and a half-pony tied up, similar to the Amul girl. The launch was announced at an event held on Wednesday, where Chief Minister Bhagwant Singh Mann unveiled Veera and laid the foundation stone for a new fermented products unit at the MARKFED-run Verka Milk Plant in the Verka area.
The launch of Veera is a significant development for the Verka dairy brand, which has been a well-known name in Punjab for many years. The brand has a reputation for producing high-quality dairy products, including butter, cheese, and milk. With the launch of Veera, the brand is hoping to increase its visibility and appeal to a wider audience.
The new mascot is designed to be a fun and engaging representation of the Verka brand, and is expected to appeal to children and adults alike. Veera is dressed in a colorful and playful polka-dot frock, with blue hair and a half-pony tied up, which are similar to the iconic Amul girl’s dress. The mascot is designed to be a friendly and approachable representation of the brand, and is expected to help to build brand recognition and loyalty.
The launch of Veera and the new fermented products unit are part of the Punjab Government’s efforts to promote the dairy industry in the state. The government is investing heavily in the sector, with the aim of increasing production and exports. The new unit is expected to create new jobs and stimulate economic growth in the region.
Overall, the launch of Veera is an exciting development for the Verka dairy brand, and is expected to help to increase brand visibility and appeal. The new mascot is designed to be fun and engaging, and is expected to help to build brand loyalty and recognition.