The article reports on a significant partnership between Bisleri, a leading beverage company, and Panna Tiger Reserve in Madhya Pradesh, India, for sustainable conservation and plastic waste management. Through its CSR initiative, Bottles for Change, Bisleri has partnered with the reserve to promote responsible plastic disposal and recycling. The initiative includes:
* Six display boards installed along forest roads to educate visitors on responsible plastic disposal
* Ten plastic collection banks provided to encourage tourists and locals to segregate plastic waste for recycling
* Awareness programs for local communities and stakeholders to maintain the reserve’s ecological balance
The partnership aims to protect wildlife and the environment by integrating plastic waste management with conservation efforts. The event was attended by dignitaries, including Anjana Suchita Tirkey, Field Director, Panna Tiger Reserve, and K. Ganesh, Director, Sustainability & Corporate Affairs, Bisleri International. They highlighted the importance of conservation, collective action, and sustainability.
Bisleri’s Bottles for Change initiative has already engaged over 2.63 million citizens across 34 cities, partnered with 5,343 housing societies, and 1,093 hotels and restaurants to drive plastic collection and segregation. The initiative aims to change perceptions about plastic and position PET bottles as valuable recyclable resources. Through this collaboration, Bisleri continues to champion sustainable practices and reinforce its commitment to a cleaner, greener, and more environmentally responsible future.
Bisleri International, with a legacy of over 54 years, is one of India’s largest premium beverage businesses, offering a range of pure and safe drinking water, carbonated drinks, and fun-filled refreshments. The company has a strong presence with 128 operational plants and a robust distribution network across India and neighboring countries.