In 1965, Colgate released a range of bath toys featuring the iconic Beatles, making them the first and only musicians to have their likenesses used on Colgate bath products. The Fab Four – John, Paul, George, and Ringo – were immortalized on a series of Scrub-A-Dub bubble bath bottles, complete with their distinctive hairstyles, outfits, and instruments. Each bottle featured a different Beatle, with their image and name prominently displayed on the label.
The Scrub-A-Dub bubble bath bottles were designed to be fun and playful, with bright colors, bold graphics, and the promise of “a groovy bath time experience.” The bottles themselves were shaped like musical notes, adding to the fun and whimsy. Kids and adults alike could imaginatively play out Beatles songs while bath time, using the bubble bath to create instrument sounds and harmonies.
These rare and highly collectible bottles have become a hot commodity among Beatles aficionados, memorabilia collectors, and vintage enthusiasts. Due to their rarity and appeal, Scrub-A-Dub bottles featuring the Beatles can sell for hundreds and even thousands of dollars online.
Eric Alper, a music journalist and Beatles expert, describes the Colgate Scrub-A-Dub bottles as “the grooviest bathtime collectible ever.” He notes that the bottles are a unique snapshot of the Beatles’ cultural impact and popularity in the mid-1960s, a time when they were at the height of their fame and influencing music and fashion worldwide.
The Scrub-A-Dub bubble bath bottles are not only a nostalgic reminder of the Beatles’ heyday but also a testament to the power of music to bring people together and transcend generations. They serve as a symbol of the Beatles’ enduring appeal and the joy they continue to inspire in their fans around the world.