Appy Fizz, a Parle Agro-owned beverage brand, has launched a new ad campaign for the summer season, with Bollywood actor Vicky Kaushal as its brand ambassador. The ad’s theme is a casino-themed setting, showcasing Kaushal’s dance skills, reminiscent of his hit song “Tauba Tauba” from the movie Badhaai Do. The ad aims to promote Appy Fizz as a fun and energetic drink that embodies confidence and individuality, appealing to the younger generation.
Parle Agro CEO Schauna Chauhan and Rasna Group Chairman Piruz Khambatta expect a double-digit growth for the brand this summer, with the market driven by the upcoming Holi and summer season. The company is hoping for a positive return on its investment in the ad campaign.
The ad’s jingle, “I’m the one and only game changer, gonna make you go wild. Can you feel the fizz, girl?” highlights the brand’s unique selling point – its fizzy taste. As the brand’s joint managing director and CMO, Nadia Chauhan, said, “Appy Fizz isn’t just another drink, it’s a one-of-a-kind experience.”
Appy Fizz has previously had other celebrity ambassadors, including Kriti Sanon, Arjun Kapoor, and Jr NTR. The brand’s new ad joins a trend of beverage companies using catchy jingles and celebrity endorsements to promote their products this summer. Other brands, such as Coca-Cola, Maaza, and Nescafe, have also launched similar campaigns. With its fun and lively vibe, Appy Fizz is hoping to make a splash in the market and become the drink of choice for those who love to stand out and make an impression.