Emami Limited’s subsidiary, Brillare, has launched an artificial intelligence (AI) powered tool called DermaBot to analyze skin and hair care needs. DermaBot, developed in collaboration with Orbo, allows users to answer a few questions and submit a photo, receiving a customized analysis with product recommendations tailored to their unique needs.
This marks a significant advancement in Brillare’s mission to provide personalized and accessible solutions for skincare and haircare. By leveraging AI technology, DermaBot aims to transform the way individuals interact with their skincare and haircare needs.
In addition to the digital launch of DermaBot, Brillare has also debuted in four Indian malls, offering customers the opportunity to experience and try out their products in person. The brand’s products range from sun protection creams and liquid moisturizers to face serums and hair shampoo and masks.
With the offline launch, customers can now explore and purchase Brillare’s products at their nearest store, such as Palladium Mall in Ahmedabad, Amanora Mall in Pune, Viviana Mall in Mumbai, and South City Mall in Kolkata. This expansion aims to provide a more immersive experience for customers, allowing them to discover the benefits of Brillare’s products and make informed choices about their skincare and haircare routines.
Brillare’s founder and creative head, Jigar Patel, emphasized the importance of empowering individuals to make informed choices about their skincare and haircare regimes, highlighting DermaBot as a significant step forward in achieving this goal.