Amul, a leading state-level dairy cooperative in India, has reported a significant rise in its financial performance in the past fiscal year. The company’s brand revenue has grown by 12% to Rs 90,000 crores (approximately $12 billion USD) in FY25, a major achievement for the organization.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketing entity of Amul, has also seen a noticeable increase in turnover, rising 11% to Rs 66,000 crores (approx. $8.8 billion USD) in the same period.
The increase in revenue and turnover can be attributed to several factors, including the growth in milk procurement, augmented production, and geographical expansion of the brand. The company’s efforts to invest in digital marketing, improve product offerings, and expand its reach through new distribution channels have also contributed to the jump in sales.
Amul’s success is closely tied to the growth of the dairy sector in India. The penetration of dairy products is increasing, driven by changes in consumer preferences, an emphasis on a balanced diet, and the growth of the organized retail segment. The expanding middle class and increasing demand for high-quality dairy products have resulted in the rise of Amul’s brand, which has been a benchmark of quality, reliability, and affordability.
Amul’s various products, including milk, milk powder, ghee butter, cheese, and ice cream, are popular across India. The company operates in several high-volume markets, including urban and rural areas, where its support for rural milk producers and investments in enhancing dairy farming practices have been instrumental in fostering seeds of prosperity in the countryside.
The success of Amul has allowed it to contribute to the economic and social development of the country and the state of Gujarat, where its footprint is most significant. This further underscores the vision of Dr. Verghese Kurien, the pioneer who headed the National Dairy Development Board (NDDB), the organization under which Amul was founded in 1973. His vision of empowering rural India through the Amul model of dairy development remains highly relevant today.
As the demand for dairy products continues to rise in India and globally, Amul is well-positioned to capitalize on this trend and establish itself as a leader in the dairy industry.