Kolkata Knight Riders (KKR) has launched a new initiative, “Train Like a Knight”, in collaboration with Amul Protein, to give fans a behind-the-scenes look at the training, fitness, and nutrition routines of professional cricketers. The six-episode video series, now available on YouTube, will showcase the daily routines of cricketers like Ajinkya Rahane, breaking down the barriers between fans and players. The initiative aims to provide fans with an authentic look at what it takes to compete at the highest level of professional cricket.
“Train Like a Knight” is a testament to KKR’s commitment to inspiring fitness and showcasing the holistic preparation of its athletes. The partnership with Amul Protein is meant to provide fans with a glimpse into the world of professional cricket, highlighting the physical and mental preparation required to compete at the highest level.
The initiative is not limited to the video series alone. It will expand into a year-long platform, featuring events, workshops, and merchandise. This comprehensive approach aims to provide fans with a more intimate connection to the players, as well as useful insights into training and nutrition.
According to Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, “Our collaboration with Amul Protein is more than just a partnership – it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes.” The “Train Like a Knight” initiative is an innovative way for KKR to engage with its fans and provide a unique perspective on the world of professional cricket.