Reliance Consumer Products Ltd (RCPL), led by Mukesh Ambani, has entered the Indian packaged beverage market with the launch of Sun Crush, a premium juice brand from Sri Lanka. The company has acquired the India rights for Sun Crush from Ceylon Beverage International, owned by former Sri Lankan cricketer Muttiah Muralitharan. The brand is positioned as an affordable alternative to established brands like Dabur’s Real, PepsiCo’s Tropicana, ITC’s B Natural, Amul Tru, and Paperboat, with a price tag of Rs 20 for a 200 ml bottle.
With Sun Crush, Reliance aims to secure a strong foothold in the rapidly expanding Indian beverage sector, which is expected to grow to Rs 1.47 trillion by 2030. The brand will be manufactured locally and will be available in different flavors to cater to the Indian market. This is Reliance’s second product in the juice segment after its acquisition of RasKik two years ago.
Reliance Industries, India’s most valuable company with a market capitalization of Rs 17.395 trillion as of March 2025, is expanding its presence across diverse industries while delivering innovative and accessible products to Indian consumers. With Sun Crush, Reliance is positioning itself as a serious player in the Indian beverage market, where established brands like Appy Fizz, PepsiCO, ThumpsUp, and Coca Cola dominate the market.
The entry of Sun Crush is a significant development in the Indian beverage industry, which is expected to create a new wave of competition among existing players. As Reliance continues to expand its presence in various sectors, including e-commerce, retail, and now beverages, CEO Mukesh Ambani’s vision of making Reliance a dominant player in multiple industries is becoming a reality.