Bisleri International, a leading mineral water brand, and the Observer Research Foundation (ORF) have collaborated to launch a book titled “Trading Blue Gold: A Blueprint for Water Credit Valuation in India”. The book aims to amplify the framework for water credits beyond the beverage sector, promoting sustainability and responsible water stewardship. Water credits are a market-based mechanism that incentivizes sustainable water management practices, such as water conservation, rainwater harvesting, and efficient water use.
The book was launched at the Raisina Dialogue 2025, with the goal of empowering businesses to measure, manage, and offset their water footprint, fostering a sustainable and water-resilient future. Angelo George, CEO of Bisleri International, emphasized that the company’s commitment to being a “water-positive company” and replenishing more water than it extracts, and the book is a step towards this goal.
Nilanjan Ghosh, Vice President of Development Studies at ORF, highlighted the need for a more robust framework to manage India’s stressed water resources, and how the book’s water credit valuation framework can help in discovering the value of water and promoting sustainable use.
Bisleri International has a long history of prioritizing environmental conservation, with a commitment to providing pure and safe water to its consumers. The company has a strong presence in India and neighboring countries, with a range of products, including its flagship mineral water brand, Bisleri, and other beverage options.