Jayanti Chauhan, the daughter of Ramesh Chauhan, the founder of Bisleri, made a bold decision to reject a whopping offer of Rs 7,000 crore from the Tata Group and instead took charge of the company herself. At 24, Jayanti was reluctant to enter the business, having initially pursued a career in fashion and photography. However, she decided to return to Bisleri and under her leadership, the company earned a staggering Rs 2,300 crore in revenue in 2022-23.
Jayanti’s vision for Bisleri involved rebranding and repositioning the company to appeal to a wider audience. She took charge of marketing and brand management, introducing new products such as Rev, Pop, and Spicy Jeera, and launched digital and social media campaigns to revamp the company’s image. Her efforts paid off, and Bisleri established itself as a leading brand in the market.
Under Jayanti’s leadership, Bisleri expanded its business into new segments, including Vedica Natural Mineral Water, Fizzy Fruit Drinks, and Bisleri Hand Purifiers. The company also established offices in Delhi and Mumbai and continues to dominate the packaged water market in India with a network of 122 plants and over 4,500 distributors.
Jayanti’s decision to reject the Tata Group’s offer was a turning point for Bisleri, and her leadership strategies have helped the company cement its position in the market. Her story serves as an inspiration to women entrepreneurs, showing that with determination and vision, they can achieve remarkable success in various fields, including business.