Dabur Red Paste, an Ayurvedic toothpaste brand, has launched a campaign called “Switch to Fluoride Free” on World Oral Health Day. The month-long campaign aims to raise awareness about the risks associated with fluoride in toothpaste, particularly in regions with high fluoride levels in drinking water. Dabur has a long history of producing fluoride-free toothpastes, using natural ingredients like Pudina, Lavang, Shunthi, Tomar, and Karpura to promote healthy oral care.
The campaign highlights the myths surrounding fluoride, which has been added to toothpaste as a cavity-fighting ingredient. However, recent studies have raised concerns about its impact on children’s health, including skeletal fluorosis, thyroid dysfunction, and cognitive decline. Even with thorough rinsing, fluoride can accumulate in the body, potentially leading to health problems in the bones, liver, kidneys, and mental health.
Dabur Red Paste has a range of fluoride-free toothpastes, including one specifically designed for children, which is safe for their developing teeth and overall health. The company’s products aim to provide effective oral hygiene without the risks associated with fluoride.
The goal of the campaign is to educate consumers about the importance of making informed choices when it comes to oral care. Mr. Abhishek Jugran, Executive Vice President of Dabur India, stated, “Our campaign aims to drive awareness towards a crucial issue that is often ignored. We want consumers to make informed choices that will lead to a healthy population.”
The brand has chosen Dabur Red Paste as a natural alternative to traditional fluoride-based toothpastes, which often come with a warning label. The product contains 13 natural ingredients, including the ones mentioned above, which work to keep teeth strong, prevent cavities, and freshen breath without the potential risks associated with fluoride.