Britannia Industries, a leading fast-moving consumer goods company, has launched a unique initiative to honor Para Olympian Avani Lekhara’s remarkable achievements. In collaboration with Inspire Institute of Sport (IIS), they have launched the “HerSpark” scholarship program, aimed at nurturing promising women athletes in boxing, swimming, judo, athletics, and parasports. This initiative provides a fully funded, three-year sports scholarship for young women athletes, covering professional training, coaching, lodging, nutrition, and educational opportunities.
To celebrate Avani Lekhara’s achievement, Britannia Marie Gold has rebranded its biscuit and packaging to resemble the exact dimensions of Avani’s target from her Paris 2024 victory. This is the first time in 18 years that the biscuit has been reshaped, making it a limited edition and exclusive offering. The scholarship program aims to identify and develop talented women athletes, providing them with world-class facilities and coaching from former Continental and Olympic athletes, including Mamuka Kizilashvili (judo) and Yoandris Betanzos Francis (athletics).
The “HerSpark” scholarship is a pioneering effort to empower women athletes, providing them with the necessary resources and support to succeed in their respective sports. This partnership between Britannia Industries and IIS is a significant step towards promoting women’s sports in India, encouraging more women to participate and achieve their goals in various sports. By supporting these talented athletes, the initiative aspires to build a strong foundation for Indian women’s sports, creating a positive impact on the sporting landscape and inspiring future generations of female athletes.