Indica, the flagship hair color brand from CavinKare, is rebranding Holi celebrations with its #AddColorToYourLife campaign. The campaign focuses on inclusivity, self-care, and meaningful connections, highlighting the benefits of the newly launched Indica Crème Hair Color. The brand has launched two digital campaigns that go beyond colors, emphasizing the power of togetherness and confidence.
The first campaign challenges societal norms, promoting unity and inclusion. The story follows a young boy who, when his friends are denied entry to his residential complex, decides to color their lives with joy, making a bold statement against exclusion. His mother reinforces the message that Holi is a festival of togetherness, not division.
The second campaign focuses on self-care and confidence, addressing concerns about hair damage from chemical-laden Holi colors. The story features a young woman who is hesitant to participate in the festivities due to hair damage concerns. A friend introduces her to safe gulaal and Indica Crème Hair Color, enriched with natural oils and fewer chemicals, giving her the confidence to fully enjoy the festival.
Indica Crème’s purpose-driven campaigns champion inclusivity, self-care, and meaningful celebrations. This Holi, the brand encourages everyone to “add color to their life” with joy, confidence, and care, ensuring that everyone can experience the festival in its true spirit. By redefining Holi celebrations, Indica Crème is setting a new standard for a more inclusive and responsible festive season.