The ETBrandEquity Media and Entertainment Awards 2025 took place, recognizing the best in the industry. Many notable winners emerged, including Aditya Birla Management Corporation and Dabur. DentsuX and Mindshare stood out as the “Agency of the Year”. TVS Motor and Happy Making Films won in the “Use of Television by Automotive Brand” category for their campaign “TVS Sport- Mileage Ka Baap”, while Yes Bank and Carat took home the industry award in the “Use of Television by BFSI Brand” for “#MilkarJitayenge- Olympics 2024”. Arvind Menswear & Togglehead won the campaign award in the “Use of Technology” category for their “Prince Campaign – Own Your Legacy”.
In the “Campaign Targeting Millennials on TV” category, Mahindra and Mahindra and FCB Interface won for their “Mahindra XUV700 AX5 Select” campaign. IGP got an award for their “#AmazingGiftsSamayPar” campaign in the “Festive Marketing Campaign on Online Streaming Platforms” category. Dabur and DentsuX also won for their “Dabur Chyawanprash Monsoon Campaign” in the same category, as well as in the “Seasonal Marketing Campaign on Online Streaming Platforms” for “Dabur Chyawanprash Monsoon Campaign” and “Fortune Mustard Oil – Achaar ka Perfect Jodidaar” respectively. Turmeric Media won for their “Amaran Movie” marketing campaign. Aditya Birla Management Corporation and Mindshare, and Seagram’s Royal Stag Packaged Drinking Water and Wavemaker India won in the “Utilisation of Cricket on TV for Brand Promotion” category for “Turning Every Four into a Force For Good” and “Royal Stag: A Billion Films for a Billion Fans” respectively. Amazon MX Player and White Rivers Media took home the award for “Playground Season 3” in the “Web Series/Show Marketing Campaign” category. Finally, Symphony Large Space Venticoolers and Amura Marketing Technologies won for their “Symphony LSV Martech Campaign” in the “Performance Marketing Campaign” category.