Indica, a flagship hair color brand from CavinKare, a leading FMCG company in India, has redefined the concept of Holi celebrations with its #AddColorToYourLife initiative. The brand has launched two digital campaigns, the #AddColorToYourLife and #AddColorToSomeone’sLife, aimed at reimagining the festival as a symbol of togetherness and inclusivity. The first campaign, #AddColorToSomeone’sLife, showcases a young boy who challenges social norms and stereotypes by including his less fortunate friends in his Holi celebrations, promoting unity and acceptance. The second campaign, #AddColorToYourLife, focuses on self-care and confidence, highlighting the importance of using safe and gentle holi colors to avoid causing harm to one’s skin and hair. Indica Crème Hair Color, with its natural oils and fewer chemicals, is the perfect solution for a damage-free Holi experience.
These campaigns, which will run across YouTube and Instagram, aim to foster meaningful connections and spread joy. Indica Crème is committed to making Holi more enriching by embracing inclusivity, well-being, and belonging. The brand encourages consumers to join the #AddColorToYourLife movement, embracing the festival with vibrancy, confidence, and care. By redefining Holi celebrations, Indica Crème is helping to create a more positive and inclusive environment, making it a truly special occasion for everyone.