Réal, a brand from Dabur India, has launched a new campaign to encourage consumers to switch from cola with added sugar to their 100% fruit juice with no added sugar. The campaign, “Keep It Real, Every Time,” highlights the importance of healthy drinking and promotes Réal Activ, a range of unsweetened juices made with the finest fruits and no added sugars or preservatives. According to Monisha Prasher, Marketing Head – Beverages, Dabur India, this campaign is part of the brand’s commitment to providing healthy and wide range of fruit juices since its inception in 1997. Réal Activ is available in five flavors: mixed fruit, apple, orange, cranberry, and pomegranate.
The brand is urging consumers to make the switch to Réal Activ, which is made with 100% fruit goodness, unlike cola with five cubes of added sugar per glass. This is an important message, as many consumers are unaware of the high sugar content in their beverages. By choosing Réal Activ, consumers can enjoy a delicious and nutritious beverage experience without the added sugars.
The campaign aims to educate consumers about the benefits of healthy drinking and the importance of choosing beverages with natural ingredients. It also seeks to position Réal Activ as a leader in the fruit juice market, offering a range of flavors that cater to diverse tastes and preferences. With this campaign, Réal is poised to make a significant impact in the market and encourage a healthier beverage culture among consumers. Overall, the campaign is a step in the right direction, promoting a lifestyle that prioritizes health, wellness, and natural ingredients.