Experience Commerce, a marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, a digital-first initiative that connects consumers with Parle’s iconic confectionery brands. The agency won the mandate following a competitive multi-agency pitch and will provide social media marketing and media planning and buying services for Parle Candy Culture. Experience Commerce has solidified its reputation in digital marketing, particularly in the FMCG sector, by securing this win.
Parle Candy Culture aims to enhance its consumer connection through immersive digital storytelling, and Experience Commerce will drive the strategic development and execution of the brand’s content and media strategy. This includes social media management, product storytelling, festive campaigns, and real-time moment marketing. The agency will also enhance YouTube discoverability through SEO-driven strategies and craft high-quality, engaging content to strengthen brand affinity.
Experience Commerce will leverage precision-targeted media strategies to maximize campaign reach and efficiency and will spearhead high-impact influencer and celebrity collaborations to amplify brand conversations and extend consumer reach. Mayank Shah, Vice President of Parle Products, praised the agency, stating that they are excited to create content that truly connects with their audience and drive meaningful engagement.
Bhawana Daga, Vice President – Growth at Experience Commerce, noted that the agency is thrilled to take on the mandate and is looking forward to crafting compelling digital narratives that enhance the brand’s connection with its audience. With this partnership, Experience Commerce is set to redefine how confectionery brands connect with digital audiences, and fans can expect engaging campaigns that celebrate India’s love for iconic candies in fresh, immersive ways.