Nestlé India, a leading food and beverages company, has partnered with Maha Kumbh 2025, a major Hindu pilgrimage, to bring warmth and togetherness to the event through unique experiences. The partnership aims to create an unforgettable experience for devotees by showcasing the company’s brand values such as warmth, togetherness, and community spirit.
The initiative, titled “Mil Kar Bhaari” (Together We Sing), will offer a range of activities and experiences that will bring people together, promote social cohesion, and create a sense of belonging. These include live music performances, dance, and cultural events, as well as interactive art installations and games that encourage people to participate and engage with one another.
At the festival, devotees will also be treated to a range of Nestlé’s iconic snack products, such as KitKat, Maggi, and Nestle Crunch, which will be available at specially designed kiosks and stalls. The company will also be offering a special version of its Maggi Chai, a popular beverage, which will be available only at the festival.
The “Mil Kar Bhaari” campaign is part of Nestlé India’s efforts to promote social cohesion and community building, which are core to the company’s values. Through this initiative, the company seeks to bring people together, create a sense of belonging, and foster connections among devotees.
At Maha Kumbh 2025, the festival will also feature a range of traditional and cultural performances, including classical music and dance, poetry recitations, and art exhibitions. The event will also offer a range of local delicacies and street food, as well as a variety of shopping opportunities.
Overall, the partnership between Nestlé India and Maha Kumbh 2025 is expected to be a memorable one, offering devotees a unique and unforgettable experience. By bringing people together through music, dance, food, and culture, the event will promote social cohesion, community building, and a sense of belonging, which are core to the values of the company.