Amul, a popular Indian dairy brand, is known for its creative and relatable topicals that capture significant milestones. When the Indian cricket team won the ICC Champions Trophy, Amul responded with a humorous and delightful artwork on Instagram. The topical features India’s captain, Rohit Sharma, proudly holding the trophy and enjoying a butter-smeared slice of bread, while the Amul girl offers another slice with a fresh dollop of butter. The caption, “Always unbeaten, never uneaten. Champions chomp it,” adds a clever wordplay, and a side note proudly declares, “Amul Topical: India wins the Champions Trophy 2025!”
Fans and cricket enthusiasts quickly responded to the post, with many praises and heart emojis. Amul has a reputation for creating witty and celebratory artworks that resonate with the public. Earlier, the brand congratulated Indian fast bowler Jasprit Bumrah on becoming the ICC Cricketer of the Year with a topical featuring him and the Amul mascot, with the text, “Bumeroh Uno.” The posts received an overwhelming response, with many comments and emojis.
Amul’s topicals are not only entertaining but also engaging, making them a hit on social media. The brand has a knack for capturing the essence of significant events and transferring that energy to its artworks. In an era where social media dominance is crucial, Amul has successfully carved out a niche for itself as a relatable and creative brand.