Amit Vyas, the Managing Director of Amul (Anand Milk Union Limited), announced plans to expand their presence in the dairy market in Tamil Nadu, starting with the production of organic fertilizers. According to Vyas, Amul will procure cow dung directly from farmers and cattle owners to produce fertilizers in their facility in Namakkal, which is expected to start production within 10 days. The fertilizers will be available in powder, granule, and liquid forms and targetted for the markets in Tamil Nadu, Kerala, and Andhra Pradesh.
Vyas also mentioned that Amul has already made a foray into the Tamil Nadu dairy market, selling butter, cheese, and ice cream, and plans to enter the milk market soon. They will supply milk from their Chittoor plant in Andhra Pradesh to Bengaluru and have already started selling curd in Chennai. The goal is to support local milk cooperative societies and increase farmers’ income, rather than competing with other milk procurement societies. Vyas noted that Amul pays approximately 80 paise back to farmers for every rupee earned.
The organization’s strategy in Tamil Nadu will be to focus on sourcing milk and other dairy products locally, which aligns with their philosophy of supporting local farmers and communities. Vyas expressed his enthusiasm about the reception of Amul’s organic products, including fertilizers, at the agriculture exhibition in Trichy, saying he was “overwhelmed” by the response. With this expansion into new markets, Amul is positioning itself to strengthen its presence in the South Indian region.