Over the years, CavinKare strategically diversified its portfolio beyond personal care to include food, snacks, beverages, dairy, and professional care segments. Key brands under its umbrella include Chik, Nyle, Fairever, Meera, and Cavin’s. The company’s business model emphasizes understanding consumer insights, offering value-priced products, and ensuring extensive distribution reach, particularly in rural markets through innovative approaches like marketing in haats and melas.
CavinKare’s growth has been fueled by a focus on converting consumer needs into successful products and a commitment to innovation, supported by a dedicated Research and Development center in Chennai. This has enabled them to introduce differentiated products and compete effectively against larger multinational corporations. The company has also expanded its presence to over 21 countries and formed strategic alliances to further its growth. With a vision to be the preferred choice of consumers, CavinKare continues to focus on innovation and leadership across its diverse business verticals
Latest News on Colgate India
Fordham Men’s Soccer Suffers Loss in Away Game Against Colgate
The Fordham University men’s soccer team suffered a defeat at the hands of Colgate University. The game was a closely contested matchup, with both teams creating scoring opportunities throughout. However, it was Colgate who ultimately emerged victorious.
The Rams had several chances to take the lead, but were unable to capitalize on their opportunities. Colgate’s defense held strong, and their goalkeeper made several key saves to keep the Rams off the scoreboard. On the other hand, Colgate’s offense was able to find the back of the net, scoring the game’s only goal.
The loss was a tough one for the Rams, who had been looking to build momentum after a strong start to the season. Despite the setback, the team remains optimistic about their chances for the rest of the year. They will look to regroup and refocus as they prepare for their next matchup.
The game was a physical and intense contest, with both teams giving it their all on the field. The Rams showed flashes of brilliance, with several players making impressive runs and creating scoring chances. However, Colgate’s defense was ultimately too strong, and they were able to shut down the Rams’ attack.
The loss drops the Rams’ record to a certain level, but they still have a lot to play for this season. They will look to bounce back from the defeat and get back on track in their next game. The team has shown a lot of heart and determination so far this year, and they will need to continue to play with that same level of intensity if they want to achieve their goals.
The Rams’ coaching staff was proud of the team’s effort, despite the loss. They know that the team has the talent and ability to compete with any opponent, and they will look to make some adjustments and come back stronger in their next game. The team will use this loss as a learning experience and look to improve on their performance in the upcoming games.
Overall, the loss at Colgate was a tough one for the Fordham University men’s soccer team, but they will look to put it behind them and move forward. They have a lot of potential and a strong team spirit, and they will be looking to make a push for the rest of the season.
Colgate’s Cavity-Proof campaign embodies the trust Indian mothers have in the strong teeth brand.
Colgate-Palmolive (India) Limited has launched a new campaign called “CAVITY-PROOF” under the Colgate Strong Teeth brand, highlighting the confidence that mothers have in the brand’s ability to protect their children’s teeth from cavities. The campaign focuses on the trust that mothers place in Colgate Strong Teeth, even when their children’s modern consumption habits, such as frequent junk food intake, increase the risk of cavities.
The Colgate Strong Teeth brand is powered by its advanced Arginine + Calcium Boost Technology, which has dual functionality. Arginine helps reduce demineralisation of teeth, while Calcium Boost accelerates remineralisation, providing 24-hour cavity protection with regular brushing twice a day. The campaign showcases a confident mother who is not fooled by her child’s attempt to fake a toothache to avoid school, demonstrating her trust in Colgate Strong Teeth to protect her child’s teeth.
According to Gunjit Jain, Executive Vice President, Marketing at Colgate-Palmolive (India) Limited, the campaign illustrates the moments of parenting where children often devise clever excuses to skip school, but with Colgate Strong Teeth, mothers are confident that their kids are protected from cavities for 24 hours non-stop. The campaign’s creative director, Juneston Mathana, shared that the film brought back fond memories of childhood excuses to bunk school, and the child actor’s expression of cavity pain was cute and memorable.
The “CAVITY-PROOF” campaign aims to reassure mothers that Colgate Strong Teeth is a reliable and effective way to protect their children’s teeth from cavities, even with modern lifestyles and diets. By highlighting the trust and confidence that mothers have in the brand, Colgate-Palmolive (India) Limited aims to reinforce its position as a market leader in oral care. Overall, the campaign is a heartwarming and relatable portrayal of the relationship between mothers and their children, and the importance of oral care in maintaining good health.
Colgate-Palmolive initiates a massive $300 million overhaul of its supply chain operations.
Colgate-Palmolive has announced a three-year productivity program aimed at optimizing its global supply chain, with an investment of $200-300 million. The initiative, announced by CFO Stanley Sutula on an August 1 earnings call, will also involve restructuring parts of the company’s organizational framework and streamlining operations to reduce overhead and increase efficiency. This move is part of the company’s efforts to leverage its supply chain for higher productivity, lower costs, and operational efficiency, similar to other manufacturers such as Procter & Gamble.
The program comes less than a year after Colgate-Palmolive completed a two-year initiative to streamline its supply chain and reduce structural costs. However, the company’s supply chain now faces new challenges, including volatile and rising costs due to tariff increases, higher raw and packaging material costs, and lower category inflation. CEO Noel Wallace noted that these factors leave less room for the company to raise retail prices in response to rising costs.
To address these challenges, Colgate-Palmolive is focusing on optimizing its supply chain to respond quickly to demand changes fueled by consumer uncertainty. The company is adjusting to consumer preferences, such as shifts between more expensive product multipacks and less expensive single packs or smaller sizes. By leveraging its global supply chain’s breadth, resiliency, and agility, Colgate-Palmolive aims to respond effectively to these changes in consumer preference.
In its Q2 earnings release, Colgate-Palmolive lowered its projected 2025 tariff costs to $75 million, down from the $200 million estimated in its Q1 earnings call. The new estimate is based on tariffs announced and finalized as of July 31. The company’s efforts to optimize its supply chain and reduce costs are critical in today’s macroeconomic environment, where manufacturers face increasing pressure to maintain efficiency and competitiveness. By investing in its supply chain, Colgate-Palmolive aims to achieve higher productivity, lower costs, and improved operational efficiency, ultimately driving business growth and success.
Person Killed in Fatal Incident at New Colgate Powerhouse Revealed
A tragic construction accident occurred on August 7, 2025, near the New Colgate Powerhouse in Dobbins, Yuba County, California. The Yuba County Sheriff’s Office has confirmed the identity of the victim as 33-year-old Daniel Bustos Mendez, a resident of Hayward, California. Mendez was operating construction equipment at the time of the accident, which tragically tumbled down a steep embankment adjacent to the powerhouse site, resulting in fatal injuries.
The Yuba County Sheriff’s Office has released a statement expressing their deepest condolences to Mendez’s family, friends, and colleagues during this difficult time. The community is coming together to support those affected by the loss, and people are being asked to keep them in their thoughts as they navigate through their grief.
The accident is a sobering reminder of the risks and dangers associated with construction work, and the importance of prioritizing safety protocols to prevent such tragedies from occurring. The investigation into the accident is likely to be ongoing, and it is hoped that it will provide valuable insights into what went wrong and how similar accidents can be prevented in the future.
The loss of Daniel Bustos Mendez is a devastating blow to his loved ones, and the community is rallying around them to offer support and condolences. As the news of the accident spreads, people are taking to social media to pay their respects and offer words of comfort to those affected. The thoughts and prayers of the community are with Mendez’s family and friends during this incredibly difficult time.
The New Colgate Powerhouse, where the accident occurred, is a significant construction project in the area, and the incident is likely to have a profound impact on the workers and contractors involved in the project. The accident serves as a reminder of the importance of prioritizing safety and taking all necessary precautions to prevent accidents and ensure the well-being of workers on construction sites.
India’s toothpaste giant Colgate signs K-pop sensation worth more than BTS and Blackpink as new face of the brand
In a surprising move, Colgate India has roped in K-pop queen IU as its new brand ambassador, marking a significant departure from traditional Bollywood endorsements. IU, whose real name is Lee Ji Eun, is a multi-faceted artist known for her hit K-dramas and chart-topping music. Her appointment as the face of Colgate India’s Visible White Purple campaign has sent shockwaves of excitement among Indian K-pop fans, who have taken to social media to express their enthusiasm.
IU’s rise to fame in India can be attributed to her successful acting comeback in the hit K-drama “When Life Gives You Tangerines,” which also stars Park Bo Gum. Her performance earned her a Best Actress nomination at the 2025 Blue Dragon Series Awards, which she eventually won. With a net worth estimated to be around $40-45 million, IU is considered one of South Korea’s top singers and the richest K-pop idol.
IU’s collaboration with Colgate India is not her first foray into luxury brand endorsements. She has previously worked with prominent brands like Gucci, Estee Lauder, and Samsung Korea, among others. Her partnership with Colgate India is seen as a significant milestone in the growing popularity of K-pop and K-drama in India.
In recent years, India has witnessed a significant surge in K-pop and K-drama fandom, with top idols like EXO, GOT7, and BLACKPINK gaining a massive following in the country. The success of K-pop music festivals and collaborations with Indian brands has further cemented the Hallyu wave’s presence in India. IU’s appointment as Colgate India’s brand ambassador is expected to further boost the popularity of K-pop and K-drama in the country.
The Visible White Purple campaign featuring IU has been well-received by Indian K-pop fans, who have praised the singer’s “million-dollar smile” and applauded her “beauty hack” in the advertisement. With IU on board, Colgate India is likely to tap into the growing K-pop fandom in India and capitalize on the singer’s massive following in the country. As India continues to ride the Hallyu wave, it will be interesting to see how IU’s collaboration with Colgate India impacts the brand’s popularity and the broader K-pop and K-drama landscape in the country.
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Innovation award nominations are now open for submissions
CavinKare, a well-known company, has partnered with the Madras Management Association (MMA) to invite nominations for the 14th edition of the prestigious ChinniKrishnan Innovation Awards 2025. The awards aim to recognize and celebrate innovative ideas and disruptive solutions developed by startups and Micro, Small, and Medium Enterprises (MSMEs) in India.
To be eligible for the awards, companies must have an annual turnover of not more than ₹50 crore in the financial year 2023-24. This ensures that the awards focus on supporting and encouraging smaller businesses and startups that are driving innovation in the country. The nomination process is straightforward, and companies can submit their entries online by visiting the website www.ckinnovationawards.in or by giving a missed call to +91 63746 03433.
The deadline for submitting nominations is July 1, 2025, and companies are encouraged to apply before this date to be considered for the awards. The winners of the ChinniKrishnan Innovation Awards 2025 will receive a cash prize of ₹1 lakh, as well as business development support and other benefits. This recognition and support can be a significant boost for startups and MSMEs, helping them to scale their businesses and achieve their goals.
The ChinniKrishnan Innovation Awards have been established to promote innovation and entrepreneurship in India, and CavinKare’s partnership with MMA is a testament to the company’s commitment to supporting and nurturing the startup ecosystem. By recognizing and rewarding innovative ideas and solutions, the awards aim to inspire and motivate entrepreneurs to continue pushing the boundaries of what is possible. With the nomination process now open, companies are encouraged to apply and be a part of this prestigious awards program.
One hundred people receive prosthetic limbs through donation.
On Saturday, a significant event took place in Thanjavur, India, where 100 individuals received artificial limbs as part of CavinKare’s Corporate Social Responsibility (CSR) initiative, known as the Walk India Campaign. This campaign, which was launched a decade ago, aims to provide custom-made artificial limbs to amputees in need. The distribution of artificial limbs was carried out in association with Freedom Trust, a organization that works towards the rehabilitation of amputees.
The 10th edition of the Walk India Campaign was held in Thanjavur, benefiting amputees from the district and surrounding areas. Over the past decade, the campaign has donated over 1,000 custom-made artificial limbs to beneficiaries from across the country. This initiative has brought significant relief and mobility to those who have lost their limbs, enabling them to lead more independent and dignified lives.
The Walk India Campaign is a testament to CavinKare’s commitment to giving back to the community and making a positive impact on the lives of those in need. The company’s CSR initiative has been instrumental in providing mobility and rehabilitation to amputees, and has helped to improve their overall quality of life.
The event held on Saturday was a significant milestone in the campaign’s journey, with 100 individuals receiving artificial limbs. The beneficiaries were overwhelmed with joy and gratitude, and expressed their gratitude to CavinKare and Freedom Trust for their support and generosity. The event was a heartwarming reminder of the power of corporate social responsibility and the impact it can have on people’s lives.
The success of the Walk India Campaign is a shining example of what can be achieved when companies and organizations come together to make a positive difference in the world. As the campaign continues to grow and expand, it is likely to bring relief and mobility to many more amputees, and inspire others to follow in its footsteps. With its 10th edition, the Walk India Campaign has cemented its position as a leading CSR initiative in India, and will continue to be a source of hope and inspiration for many years to come.
CavinKare and MMA announce the call for entries for the 13th edition of the prestigious ChinniKrishnan Innovation Awards, scheduled for 2024.
CavinKare, a well-known company, has partnered with the Madras Management Association (MMA) to launch the 13th Edition of the ChinniKrishnan Innovation Awards 2024. This prestigious award aims to recognize and celebrate entrepreneurial excellence in India. The awards are open to companies with an annual turnover of not more than Rs 50 crores in the financial year 2022-23. Interested companies can submit their nomination entries through the official website, https://ckinnovationawards.in/, until July 8th, 2024.
The ChinniKrishnan Innovation Awards are divided into three distinct categories, which will be evaluated by a panel of experts. The winners of each category will receive a cash prize of Rs 1 lakh, as well as comprehensive support in various areas such as marketing, finance, design, packaging, patent application, research and development, and human resources. This support will help the winning companies to further develop and expand their innovative ideas.
The awards are a great opportunity for small and medium-sized enterprises (SMEs) to showcase their innovative products, services, or business models. By participating in the awards, companies can gain recognition, build their brand, and network with other entrepreneurs and industry experts. The support provided to the winners will also help them to overcome common challenges faced by SMEs, such as limited resources and lack of expertise.
CavinKare and MMA have been promoting innovation and entrepreneurship in India for many years, and the ChinniKrishnan Innovation Awards are a testament to their commitment to supporting SMEs. The awards have a legacy of recognizing and rewarding innovative companies, and this year’s edition is expected to be just as successful. With the nomination process now open, companies are encouraged to apply and take advantage of this opportunity to showcase their innovative spirit and entrepreneurial excellence.
Honoring Trailblazers of Inclusion and Triumph Over Adversity
The 23rd CavinKare Ability Awards, organized by CavinKare in collaboration with Ability Foundation, honored six individuals with disabilities who have challenged societal norms and driven change. The awards, which recognize outstanding achievements of people with disabilities, were presented in three categories: Eminence, Mastery, and Special Recognition. A panel of esteemed jurors, including Madhan Karky, Soumya Swaminathan, and Justice Prabha Sridevan, selected the award recipients.
The CavinKare Ability Special Recognition Award was given to Sarah Sunny, India’s first lawyer with hearing impairment to argue before the Supreme Court. Despite facing barriers such as the lack of legal sign language interpreters, Sunny continues to advocate for judicial accessibility. The CavinKare Ability Award for Eminence was awarded to Poonam Shroti, a disability rights advocate born with osteogenesis imperfecta. Shroti defied societal expectations by thriving in the corporate world and founding Uddip Social Welfare Society, which empowers individuals with disabilities through education and employment.
The CavinKare Ability Mastery Awards were presented to four individuals who have demonstrated exceptional mastery in their respective fields. Mohammad Shams Aalam Shaikh, a para swimmer and disability rights advocate from Gujarat, has won 31 national medals and holds a world record for the longest open-sea swim by a paraplegic. Miranda Tomkinson, from Chennai, is India’s first individual with visual and hearing impairment to major in Special Education and holds three postgraduate degrees. Jilumol Mariet Thomas, from Kerala, and Arshad Pandit, from Srinagar, were also recognized for their achievements. Pandit, who became paraplegic after a terrorist attack in 1995, is now an Associate Professor at Sher-i-Kashmir Institute of Medical Sciences and has secured significant research funding.
These individuals have not only overcome personal challenges but have also made significant contributions to their communities. They are an inspiration to others, demonstrating that people with disabilities can achieve great things with determination and hard work. The CavinKare Ability Awards provide a platform to recognize and celebrate their achievements, promoting inclusivity and accessibility in all aspects of life. By honoring these exceptional individuals, the awards aim to create a more inclusive and equitable society, where people with disabilities have equal opportunities to pursue their dreams and make a positive impact.
Chennai-based deafblind lecturer receives prestigious CavinKare Ability Award
Miranda Tomkinson, a 45-year-old lecturer, has defied all odds to achieve his dreams despite being born blind and experiencing hearing loss during his middle school days. He is a contract lecturer in the Department of Special Education at the National Institute for Empowerment of Persons with Multiple Disabilities (NIEPMD), where he teaches diploma, B.Ed, and M.Ed courses to a majority of able-bodied students. Miranda’s story is one of sheer grit and determination, and his achievements were recently recognized at the 23rd edition of the CavinKare Ability Awards.
Miranda navigates the world with the help of special tools, including a “refreshable braille” device that helps him with text messages. He is independent and uses public transport to commute to work. Despite his disabilities, Miranda has pursued higher education, earning three postgraduate degrees and clearing the UGC NET exams in Sociology and Education. However, his journey has not been without challenges, including a protracted battle to get question papers in Braille for exams and facing isolation and social distancing during the pandemic years.
Miranda’s wife, Rexy Vinotha, has been a constant source of support, helping him to adopt new teaching methods and advocating for greater inclusion and awareness for individuals with deafblindness and multiple disabilities. Miranda has been using his blog, YouTube channel, and upcoming book to promote awareness and inclusion. He is currently working on a book featuring extraordinary persons with disabilities in India and hopes to become an author like Helen Keller.
The director and faculty at NIEPMD have been supporting Miranda, pushing for the implementation of the four percent reservation in government jobs for persons with disabilities, which could lead to Miranda getting a permanent job. Miranda’s colleagues praise his perseverance and resilience, emphasizing the importance of societal compassion and support for persons with multiple disabilities to grow and achieve their potential. Despite the challenges, Miranda remains determined and optimistic, inspiring others with his remarkable story.
CK’s Bakery launches its maiden Karnataka outlet in Bengaluru
CK’s Bakery, a Chennai-based bakery chain, has expanded to Karnataka with its flagship outlet in Bengaluru’s Jayanagar. The outlet aims to set up 25 more stores across Bengaluru within the next 12 months. CK’s Bakery, a part of CavinKare, aims to capitalize on the growing demand for bakery and quick-service restaurants (QSR) in urban India.
The bakery chain targets to offer high-quality, freshly prepared products at affordable prices, striking a balance between aspiration and affordability. To cater to the new market, CK’s Bakery has launched a new line of desserts specifically designed for Bengaluru customers.
The outlet has been strategically located and designed to cater to the city’s urban, on-the-go consumers with quick service. To enhance customer convenience, CK’s Bakery has partnered with leading quick-commerce platforms. This expansion is part of the company’s south expansion strategy, which aligns with its value proposition of fresh, high-quality offerings at affordable prices.
The bakery chain’s MD, Manuranjith Ranganathan, said, “India’s bakery and QSR segment is undergoing a significant transformation, fueled by urban lifestyles and exposure to global food formats. At CK’s Bakery, we have successfully tapped into these shifting preferences.” The company aims to capitalize on the growth potential of Bengaluru, which represents a key market in its south expansion strategy.
Overall, the expansion of CK’s Bakery in Bengaluru is expected to create new job opportunities and bring fresh, high-quality bakery products to the city’s consumers.
Six individuals with diverse abilities were recognized for their outstanding achievements at the CavinKare Ability Awards 2025.
The 23rd CavinKare Ability Awards 2025 was held in Chennai on Saturday, honouring six individuals with disabilities from across India. The event, in collaboration with the Ability Foundation, recognized the recipients’ resilience, talent, and indomitable spirit. C.K. Ranganathan, chairman and managing director of CavinKare Private Limited, presented the awards, stating that they stood as a testament to the honorees’ remarkable achievements.
Sarah Sunny, India’s first deaf lawyer to argue before the Supreme Court, received the Special Recognition Award. Poonam Shroti, a disability rights advocate born with osteogenesis imperfecta, was awarded the Eminence Award. She has dedicated her life to empowering individuals with disabilities, particularly in tier 2 cities, through her organization, Uddip Social Welfare Society.
The Mastery Awards went to four individuals: Mohammad Shams Aalam Shaikh, a paraplegic Indian Para Swimmer; Miranda Tomkinson, a lecturer in special education who is the first deafblind individual in India to complete a major; Jilumol Mariet Thomas, a self-employed graphic designer who is a member of the Mouth and Foot Painting Artists Association; and Arshad Pandit, a paraplegic Associate Professor at Sher-i-Kashmir Institute of Medical Sciences (SKIMS) and researcher in medical genetics and cancer diagnostics.
Speaking at the event, Jayshree Raveendran, founder and executive director of the Ability Foundation, emphasized the importance of recognizing the potential of individuals with disabilities and fostering an environment that allows them to contribute to society. She noted that each recipient embodied the resilience of countless others who are still striving to break free from societal constraints and stressed the need for society to acknowledge and support their contributions.
Six extraordinary individuals with disabilities receive top honors at the esteemed 23rd CavinKare Ability Awards 2025, as reported by APN News.
The 23rd CavinKare Ability Awards 2025 honored six exceptional individuals with disabilities for their remarkable achievements, recognizing their extraordinary skills, talents, and contributions to their respective fields. The annual awards ceremony, held on [date], was a celebration of the abilities and potential of individuals with disabilities, showcasing their remarkable capabilities in various areas, including education, entrepreneurship, and social impact.
The six awardees, selected from a pool of nominations, were honored for their outstanding achievements in different categories. The categories included:
1. Education: Ms. Anmol Raj, a blind graduate from Delhi University, was recognized for her impressive academic record and innovative approach to learning.
2. Entrepreneurship: Vijay Singh, a visually impaired entrepreneur from Bengaluru, won the award for his innovative mobile app, which helps people with disabilities access information and services.
3. Social Impact: Ranjana Kumari, a wheelchair-bound social worker from Lucknow, was recognized for her tireless efforts to promote disability rights and inclusion in her community.
4. Arts & Culture: Ms. Ritu Singh, a artist with a physical disability from Jaipur, was awarded for her remarkable talent in creating intricate and beautiful artworks despite her physical limitations.
5. Sports: Kavita Rana, a paralympic athlete from Haryana, was honored for her exceptional performance in badminton and table tennis tournaments, breaking numerous records.
6. Corporate & Social Responsibility: Mr. Pradeep Srinivas, a neurodiverse professional from Mumbai, was recognized for his work in promoting corporate social responsibility and creating a more inclusive work environment.
The CavinKare Ability Awards, now in its 23rd year, has been a flagship initiative to recognize and celebrate the talents and abilities of individuals with disabilities. The awards aim to promote awareness, inclusion, and equity, and to shatter stereotypes and misconceptions surrounding disabilities. The event was attended by dignitaries, celebrities, and organizations, all coming together to support and celebrate the exceptional achievements of individuals with disabilities.
Indica Crème by CavinKare celebrates diversity and self-love, painting the world with vibrant colors this Holi
Indica, the flagship hair color brand from CavinKare, is rebranding Holi celebrations with its #AddColorToYourLife campaign. The campaign focuses on inclusivity, self-care, and meaningful connections, highlighting the benefits of the newly launched Indica Crème Hair Color. The brand has launched two digital campaigns that go beyond colors, emphasizing the power of togetherness and confidence.
The first campaign challenges societal norms, promoting unity and inclusion. The story follows a young boy who, when his friends are denied entry to his residential complex, decides to color their lives with joy, making a bold statement against exclusion. His mother reinforces the message that Holi is a festival of togetherness, not division.
The second campaign focuses on self-care and confidence, addressing concerns about hair damage from chemical-laden Holi colors. The story features a young woman who is hesitant to participate in the festivities due to hair damage concerns. A friend introduces her to safe gulaal and Indica Crème Hair Color, enriched with natural oils and fewer chemicals, giving her the confidence to fully enjoy the festival.
Indica Crème’s purpose-driven campaigns champion inclusivity, self-care, and meaningful celebrations. This Holi, the brand encourages everyone to “add color to their life” with joy, confidence, and care, ensuring that everyone can experience the festival in its true spirit. By redefining Holi celebrations, Indica Crème is setting a new standard for a more inclusive and responsible festive season.
Introducing CavinKare’s Indica Crème, a champion of inclusivity and self-care, empowering you to add vibrancy to your life.
Indica, a flagship hair color brand from CavinKare, a leading FMCG company in India, has redefined the concept of Holi celebrations with its #AddColorToYourLife initiative. The brand has launched two digital campaigns, the #AddColorToYourLife and #AddColorToSomeone’sLife, aimed at reimagining the festival as a symbol of togetherness and inclusivity. The first campaign, #AddColorToSomeone’sLife, showcases a young boy who challenges social norms and stereotypes by including his less fortunate friends in his Holi celebrations, promoting unity and acceptance. The second campaign, #AddColorToYourLife, focuses on self-care and confidence, highlighting the importance of using safe and gentle holi colors to avoid causing harm to one’s skin and hair. Indica Crème Hair Color, with its natural oils and fewer chemicals, is the perfect solution for a damage-free Holi experience.
These campaigns, which will run across YouTube and Instagram, aim to foster meaningful connections and spread joy. Indica Crème is committed to making Holi more enriching by embracing inclusivity, well-being, and belonging. The brand encourages consumers to join the #AddColorToYourLife movement, embracing the festival with vibrancy, confidence, and care. By redefining Holi celebrations, Indica Crème is helping to create a more positive and inclusive environment, making it a truly special occasion for everyone.