by newsworm | Dec 4, 2024 | FMCG, PG
Procter & Gamble (P&G) is utilizing generative AI to revolutionize its marketing operations. The company is using AI to generate concept ideas and test copy against thousands of in-market copy, significantly reducing the testing timeline from several months... by newsworm | Dec 3, 2024 | FMCG, PG
Procter & Gamble (P&G) has shared its journey towards disability confidence on International Day of People with Disabilities. The company aims to create a more inclusive workplace by hiring and empowering people with disabilities. P&G has set a goal to...
by newsworm | Nov 28, 2024 | FMCG, PG
Old Spice has introduced a new holiday collection, Holidudes, featuring two limited-edition scents: Snickerdudel and Lumbersnack. Snickerdudel is reminiscent of freshly baked sugar cookies, while Lumbersnack captures the crisp essence of pine forests. The scents are... by newsworm | Nov 21, 2024 | FMCG, PG
Amcor, Delterra, Mars, and Procter & Gamble (P&G) have formed a strategic partnership to tackle plastic waste and pollution. The collaboration aims to develop innovative solutions to reduce plastic waste and increase recycling rates. The partnership will...