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Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

by Team Small News | Oct 24, 2025 | FMCG, Parle

Nadia Chauhan is the woman behind the success of Parle Agro, a leading beverage company in India. As the Chief Marketing Officer & Joint Managing Director, she has played a crucial role in transforming the company into a major player in the Indian beverage...
Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

Parle-G joins hands with Inspire Institute of Sport to fuel its wrestling champions initiative

by Team Small News | Oct 24, 2025 | FMCG, Parle

The iconic Indian biscuit brand, Parle-G, has partnered with the Inspire Institute of Sport (IIS) to support the Wrestling Champions Programme, an initiative aimed at identifying and nurturing wrestling talent in India. The collaboration will provide world-class...
Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

Case Study of Bisleri: Analysis of Marketing Strategy, Distribution Channels, and Brand Development

by Team Small News | Oct 20, 2025 | Bisleri, FMCG, Parle

Bisleri is a leading Indian brand in the packaged water category, owned by Parle Agro, founded by Ramesh Chauhan. The brand was introduced in the 1960s by an Italian doctor-businessman as a mineral water for the affluent. In 1969, Parle acquired Bisleri and began...
Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

The notion that Indians are entirely prepared to adopt specialized health-focused food and beverage products is a misconception.

by Team Small News | Oct 18, 2025 | FMCG, Parle

Nadia Chauhan, joint managing director and CMO of Parle Agro, discussed the company’s growth, global collaborations, and India’s appetite for health and wellness products in a conversation with Manifest. She highlighted the risk the company took by...
Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

Parle VP Announces Plans to Launch New Packs with Lower MRP or More Grammage by December

by Team Small News | Oct 12, 2025 | FMCG, Parle

The recent Goods and Services Tax (GST) rate revisions have posed challenges for fast-moving consumer goods (FMCG) companies, according to Parle Products Vice President Mayank Shah. Shah acknowledged that the transition has been difficult, particularly with regards to...
Nadia Chauhan: The Visionary Behind Parle Agro’s Triumph, Transforming India’s Beverage Landscape with Frooti and Appy Fizz

Parle enhances its snack offerings by broadening the ‘Rik Rak’ wafer cream biscuit portfolio.

by Team Small News | Oct 10, 2025 | FMCG, Parle

Parle Products, a leading Indian manufacturer of biscuits and confectionery, has launched three new flavors under its wafer cream biscuit brand, Parle Rik Rak. The brand, which has been popular in international markets for over a decade, is now available to Indian...
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