Case Study of Bisleri: Analysis of Marketing Strategy, Distribution Channels, and Brand Development

FMCG companies warn of temporary challenges as they prepare for GST 2.0 implementation, here’s what you need to know about the potential short-term impact.

The Indian government’s decision to reduce the Goods and Services Tax (GST) rates on various fast-moving consumer goods (FMCG) products is expected to cause short-term disruptions in the industry. Companies such as Emami, Godrej Consumer Products, and Hindustan...