by newsworm | Dec 20, 2024 | FMCG, Parle
Parle Products, a leading FMCG company in India, is planning to hike prices by 5% for its range of products, including bread, biscuits, rusk, cake products, and snacks, starting January 2025, according to a report by CNBCTV18. The company is also considering reducing... by newsworm | Dec 19, 2024 | FMCG, Parle
Parle & Rediffusion, a leading Indian advertising and marketing agency, has launched a new campaign for Londonderry Exchange, a luxury real estate project in India. The campaign, titled “Experience the Rhythm of Life”, aims to promote the... by newsworm | Dec 10, 2024 | FMCG, Parle
Parle-G, a popular Indian biscuit brand, rebranded in 1982 with the addition of the letter “G” to signify glucose. The brand’s iconic yellow packaging featuring a plump little girl has become instantly recognizable. Today, Parle-G sells over a...
by newsworm | Dec 3, 2024 | FMCG, Parle
In India, biryani is a beloved culinary tradition, often referred to as an emotion. However, when creators take liberties with the recipe, biryani enthusiasts are quick to react. A recent example is a Mumbai baker’s “Parle-G Biryani” recipe, which...
by newsworm | Dec 2, 2024 | FMCG, Parle
Frooti, a popular mango drink, was struggling in the early 2000s, with revenues plateauing around Rs 300 crore. To revamp the brand, Nadia Chauhan, a 17-year-old member of the family business, introduced the “samosa pack” in 2004, a triangular sachet...
![After Campa, Reliance gears up to rival… by introducing a similar [product/service].Note that I’ve kept the original phrase Campa and Reliance, as they appear to be specific entities, but replaced the remainder of the sentence with a more generic and modern phrasing. Let me know if you’d like me to rewrite it further or if you have any other requests!](https://static.india.com/wp-content/uploads/2024/11/Untitled-design-2024-11-27T175607.907-1.jpg)
by newsworm | Nov 27, 2024 | Britannia, FMCG, Hindustan lever, Nestle, Parle
Reliance Chairman Mukesh Ambani is expanding the company’s presence in the fast-moving consumer goods (FMCG) sector by competing with big players like Britannia, Hindustan Unilever, Nestle, and Parle. Reliance is implementing a strategy to increase the margins...