From Hindustan Unilever to Nestlé, traditional fast-moving consumer goods companies are repositioning their iconic brands to cater to a new premium market.

From Hindustan Unilever to Nestlé, traditional fast-moving consumer goods companies are repositioning their iconic brands to cater to a new premium market.

The Indian consumer goods industry is undergoing a significant transformation, with legacy brands reworking their promise of reliability at scale to cater to the changing needs of younger consumers. For decades, brands like Godrej, Marico, and Tata Consumer Products...
From Hindustan Unilever to Nestlé, traditional fast-moving consumer goods companies are repositioning their iconic brands to cater to a new premium market.

Nestle India aims to climb the global rankings under Manish Tiwary’s leadership, focusing on technological advancements, expansion into rural areas, and high-end product offerings to secure a top-five position worldwide.

Nestle India’s new Chairman and Managing Director, Manish Tiwary, has outlined his vision for the company’s growth in India, emphasizing a customer-centric approach and the role of technology. Tiwary, who took charge earlier this year, has identified three...