Parle retains its top spot as India’s most preferred in-home fast-moving consumer goods brand, while Britannia secures a triple win in the out-of-home category.

Parle retains its top spot as India’s most preferred in-home fast-moving consumer goods brand, while Britannia secures a triple win in the out-of-home category.

by | Aug 25, 2025 | Amul, Britannia, FMCG, Godrej, Haldiram's, Parle

The 13th edition of Worldpanel by Numerator’s Brand Footprint India report has been released, ranking the most chosen FMCG brands in India based on Consumer Reach Points (CRP). The report reveals that FMCG brand choices in India continued to grow in 2024,...
Hindustan Unilever and Dabur reduced their advertising spend, while Marico experienced a significant 35% increase in ad expenses during the fourth quarter of FY25.

Hindustan Unilever and Dabur reduced their advertising spend, while Marico experienced a significant 35% increase in ad expenses during the fourth quarter of FY25.

by | Jun 15, 2025 | Dabur, FMCG, Godrej, Hindustan lever, Marico, Patanjali

India’s leading Fast-Moving Consumer Goods (FMCG) companies experienced moderate growth in advertising and marketing expenditures in the fourth quarter of fiscal year 2025. The growth was impacted by food inflation and sluggish demand in urban markets. Hindustan...