Hindustan Unilever and Dabur reduced their advertising spend, while Marico experienced a significant 35% increase in ad expenses during the fourth quarter of FY25.

Hindustan Unilever and Dabur reduced their advertising spend, while Marico experienced a significant 35% increase in ad expenses during the fourth quarter of FY25.

by | Jun 15, 2025 | Dabur, FMCG, Godrej, Hindustan lever, Marico, Patanjali

India’s leading Fast-Moving Consumer Goods (FMCG) companies experienced moderate growth in advertising and marketing expenditures in the fourth quarter of fiscal year 2025. The growth was impacted by food inflation and sluggish demand in urban markets. Hindustan...
Hindustan Unilever and Dabur reduced their advertising spend, while Marico experienced a significant 35% increase in ad expenses during the fourth quarter of FY25.

Patanjali’s Dant Kanti Harnesses the Power of Ayurveda to Deliver Holistic Dental Care Solutions, Ensuring Uncompromising Quality Standards.

by | May 21, 2025 | Colgate Palmolive, Dabur, FMCG, Heritage, Himalaya, Patanjali

The demand for herbal toothpastes in India has been on the rise since the early 2000s, with consumers increasingly seeking natural and Ayurvedic products. Patanjali Ayurved, a leading Indian company, identified this gap in the market and launched its Dant Kanti...