Colgate Palmolive’s Gunjit Jain contends that the decreasing attention span myth has been debunked, instead highlighting the importance of content quality in marketing strategy and branding.
According to Gunjit Jain, a marketing strategist at Colgate Palmolive, attention spans aren’t shrinking, but content quality is what matters most. Jain argues that consumers are not getting shorter attention spans, but...
Read More
