by newsworm | Apr 14, 2025 | Amul, FMCG
Amul, a leading dairy cooperative in India, announced it will set up the world’s largest curd manufacturing plant in West Bengal near Kolkata. The plant, which will be called Amul Bengal Dairy, will have a daily capacity of 10 lakh kg of curd, along with other... by newsworm | Apr 12, 2025 | Amul, FMCG, Parle
An AI-generated video showcasing hyper-realistic versions of beloved Indian brand mascots has gone viral on LinkedIn, sparking both admiration and concern among viewers. The video, shared by Shahid SK, features characters from well-known brands such as Amul, Air... by newsworm | Apr 9, 2025 | Amul, FMCG
The Punjab Government has introduced a new mascot for its Verka dairy brand, named “Veera”, inspired by the iconic Amul girl. Veera is dressed in a polka-dot frock with blue hair and a half-pony tied up, similar to the Amul girl. The launch was announced... by newsworm | Apr 8, 2025 | Amul, FMCG
The article discusses the organizational purpose of dairy giant Amul, which has been embedded in its DNA since its inception. Jayen Mehta, MD of Amul, states that the company’s purpose is to provide value for its farmers, employees, and consumers, while... by newsworm | Apr 6, 2025 | Amul, FMCG
Amul, a leading state-level dairy cooperative in India, has reported a significant rise in its financial performance in the past fiscal year. The company’s brand revenue has grown by 12% to Rs 90,000 crores (approximately $12 billion USD) in FY25, a major... by newsworm | Apr 5, 2025 | Amul, FMCG
The article explores how the Indian dairy brand Amul leverages the summer season to drive its marketing and advertising efforts. Amul is a household name in India and has a strong emotional connection with consumers, particularly during the summer months when the...