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With over five decades of presence, India’s most beloved and contentious mascot has sparked numerous conversations and controversies throughout its enduring run.

by Team Small News | Oct 24, 2025 | Amul, FMCG

The Amul Girl has become an iconic symbol in Indian advertising, representing the brand Amul and its products, particularly butter. The mascot was created in 1966 by Sylvester daCunha, the managing director of ASP, with the goal of bringing the brand to life and...

GCMMF Managing Director Jayen Mehta has been nominated to the India Brand Equity Foundation (IBEF).

by Team Small News | Oct 22, 2025 | Amul, FMCG

Jayen Mehta, the Managing Director of Gujarat Cooperative Milk Marketing Federation, which markets the popular Indian dairy brand Amul, has been nominated to the board of the India Brand Equity Foundation (IBEF). IBEF is a foundation set up by the Department of...

Amul honors the legendary Hollywood star Diane Keaton

by Team Small News | Oct 16, 2025 | Amul, FMCG

Diane Keaton, a Hollywood legend, passed away on October 11, 2025, at the age of 79. Her death sparked an outpouring of tributes from fans and colleagues around the world. Amul, a well-known dairy brand, paid a poignant tribute to the actress through a cartoon...

Major Brands Like Amul and Milky Mist Fail Food Safety Tests Conducted by Farmer’s Lab

by Team Small News | Oct 11, 2025 | Amul, FMCG

Himatsingka recently shed light on the growing trend of using analogue paneer, also known as paneer made with palm oil, in street food and restaurants. This alternative is significantly cheaper than traditional paneer, with a price difference of nearly half, at Rs 210...

The Amul girl’s evolution into a beloved cultural symbol of India

by Team Small News | Oct 7, 2025 | Amul, FMCG

The Amul girl, created in 1967 by ad agency ASP’s Sylvester da Cunha and his art director, Eustace Fernandes, has been a ubiquitous presence in India’s socio-cultural life. The cartoon mascot, known for her memorable tagline “Utterly Butterly...

Amul Milk Prices May Drop by Rs 4 per Litre: MD Weighs In | Latest Business Updates

by Team Small News | Oct 6, 2025 | Amul, FMCG

The Indian government recently reduced the Goods and Services Tax (GST) on packaged milk from 5% to 0%, effective September 22. This move led to speculation that milk prices might decrease, with some reports suggesting a possible reduction of up to Rs 4 per liter for...
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