Vadodara: In a first-of-its-kind initiative, lakhs of dairy farmers in Gujarat will receive Rs 1 per litre as incentive for voting during the Lok Sabha election. For this, they will have to show the indelible ink mark on their index fingers. In a bid to encourage voting on May 7, when voting for 25 out of 26 Lok Sabha seats in Gujarat will take place in the third phase of the ongoing general elections, home-grown dairy giant Amul has taken the policy decision of giving Rs 1 per litre as…
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Category: Amul
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amul india: Not too worried about rural demand dipping or any pressure in urban side: Amul India MD
Jayen Mehta, MD, Amul India, says “the overall growth in the dairy products, the consumer space was more than 10%, in fresh products it is about 14-15% and this summer the beginning has been very good, ice creams are going up 40%, beverage has been growing very well in double digits. Curd, buttermilk, all going up 30-40%. So, it is a good beginning of the new quarter.” There is a view that the rural economy is under pressure and the urban economy is doing okay. What is the reality?Jayen…
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GCMMF’s Manthan movie to premiere on Cannes Red Carpet
Shyam Benegal’s Manthan, the award-winning 1976 feature film produced by 5 lakh dairy farmers of Gujarat Co-operative Milk Marketing Federation (GCMMF), has been selected for screening at the 77th Cannes Film Festival 2024.
The GCMMF, which sells milk and milk products under the brand name Amul, is celebrating its golden jubilee. To commemorate the milestone, the Federation joined hands with the Film Heritage Foundation, a not-for-profit organisation, to restore…
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Source: https://www.adgully.com/gcmmf-s-manthan-movie-to-premiere-on-cannes-red-carpet-145089.html
Amul Joins The Viral ‘Look Between Keyboard Letters’ Trend
Check out Amul’s creative take on the trend. (Photo: Instagram/amul_india)If you regularly use social media, you must be aware of the viral trend – “look between two keyboard letters”. The trend involves simply looking between specific keys on your keyboard to find an answer. This quirky trend has captivated several users, with many experimenting to create more content around it. Dairy brand Amul has also jumped on the bandwagon by sharing a creative topical on this trend. On Sunday, Amul…
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Tata, Angel One, and Amul are top 3 most visible and recalled brands of IPL 2024
Delhi: According to data released by Score, an ad effectiveness measurement solution offered by Synchronize India and Unomer; Tata, Angel One, and Amul have secured their positions as the Top 3 most visible and recalled brands of IPL 2024. Score’s analysis, which included sampling across Metros, Tier 1/2/3 towns, and tracking of over 200 brands throughout the IPL season, revealed that an average of 15 brands were being recalled…
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Modi Filed Case Against Amul Head For Helping Maha Farmers: Pawar
Kolhapur: NCP (SCP) chief Sharad Pawar on Friday accused Prime Minister Narendra Modi of filing a police case against the head of Amul dairy for helping Maharashtra in providing forage fodder to the farmers during drought.Speaking at Karmala in Madha Lok Sabha constituency on Friday, Pawar hit out at the policies adopted by PM Modi which he claimed have ruined the lives of farmers.“Maharashtra had a severe drought situation around 10 years ago. The cattle here could not eat dried fodder as…
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Tata, Angel One, Amul Emerge as top 3 most visible brands of IPL
In a fiercely competitive arena of advertising and sponsorship during the Tata IPL 2024, three brands have risen above the rest to claim the spotlight. According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured their positions as the Top 3 most visible and recalled brands of IPL 2024.
With over 200 brands vying for attention amidst the cricketing extravaganza, the…
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Source: https://www.adgully.com/tata-angel-one-amul-emerge-as-top-3-most-visible-brands-of-ipl-145046.html
Tata, Angel One, and Amul emerge as top 3 most visible and recalled brands of IPL 2024: SCORE
In a fiercely competitive arena of advertising and sponsorship during the Tata IPL 2024, three brands have risen above the rest to claim the spotlight. According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured their positions as the Top 3 most visible and recalled brands of IPL 2024.
With over 200 brands vying for attention amidst the cricketing extravaganza, the competition for viewer…
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Source: https://mediabrief.com/most-visible-recalled-brands-of-ipl-2024-score/
Amul Issues “Fake Post Alert” On A Circulating Viral Video Questioning Milk Quality
Amul issues statement on “fake” viral video on social media. (Photo: X/Amul_Coop)A video is circulating on social media platforms questioning the quality of Amul milk. Taking to their official Instagram handle, the dairy company has issued a statement in “public interest”, calling it a “fake post” and adding that the video has been used to “create misinformation and spread unnecessary fear and concern among consumers.” The video dates back to 2019 and appears to be recirculating once…
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Food influencer Revant Himatsingka shares four-year old Amul ad; says “Amul going the Food Pharmer way in their new ad”
In a world where food labels often obscure rather than reveal the truth, a mother’s voice resonated, challenging brands to be honest about their ingredients. Four years ago, an ad featuring a mother’s plea for transparency in cheese production sparked a conversation about food authenticity. Fast forward to today, the ad has resurfaced, reigniting discussions on the importance of real ingredients in our food. Recently, food enthusiast and influencer Revant Himatsingka (Food Pharmer) tweeted…
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