Bisleri dominates the Indian bottled water market (estimated 32% share) due to its strong brand recall and being synonymous with the category. Key to its business are an extensive distribution network reaching both urban and rural areas, a focus on affordability and value, and a diversified portfolio including premium water and soft drinks. Bisleri reported a revenue of approximately ₹2,690 crore (around $310 million USD) and a profit of ₹317 crore (around $37 million USD) in FY24. Challenges include competition from the unorganized sector and other brands, as well as counterfeiting and brand genericization. Its success hinges on brand legacy, wide reach, and value in a competitive market.