Himalaya Wellness has launched a new campaign called “Remember Her Face” as part of its fourth year of collaboration with the Royal Challengers Bangalore (RCB) Women’s team. The campaign aims to empower young women through sports, particularly cricket, and shift the spotlight from established icons to the next generation of women’s cricket. The campaign features a digital video commercial (DVC) that showcases the raw potential of young girls playing cricket in neighborhood practice sessions and coaching drills, mentored by RCB players Smriti Mandhana, Richa Ghosh, and Shreyanka Patil.
The campaign is rooted in the Himalaya 1derwoman Initiative, which has trained and coached girls across India, creating access, confidence, and opportunity for aspiring women cricketers. The initiative reflects the brand’s commitment to nurturing young girls and providing them with the platforms, visibility, and support they need to pursue their potential. According to Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, “This is the fourth year of Himalaya’s collaboration with RCB Women’s team, marking an important milestone for us. We’re proud to back initiatives that empower young girls and create impact beyond the field.”
The campaign’s message is simple yet powerful: “Remember Her Face” is a call to action to recognize and support the next generation of women cricketers. Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, explains, “At Himalaya Wellness, we believe confidence is built early through opportunity, encouragement, and belief. The 1derWoman initiative reflects our commitment to nurturing young girls to step forward, by giving them the platforms, visibility, and support they need to pursue their potential.” The campaign’s creative thought is centered around celebrating the next generation of women cricketers and shaping how women’s sports are seen and supported.
The film, which is visually dynamic and emotionally resonant, culminates in a joyful coming together of RCB players and young aspirants celebrating sisterhood, mentorship, and the pure love of the game. The campaign reinforces Himalaya’s belief that confidence, care, and opportunity, on and off the field, can shape stronger futures. With “Remember Her Face,” Himalaya Face Washes and RCB Women’s team continue to set a powerful example of how brands can play a meaningful role in building ecosystems that empower women in sports, not just for today, but for generations to come. Overall, the campaign aims to inspire communities to recognize potential early and champion it collectively, and to create a lasting impact on the lives of young girls and women in sports.