CavinKare, a well-known Indian FMCG company, has announced the expansion of its beverage line with the introduction of two new products: orange cream biscuit milkshakes and malt milkshakes. This move is part of the company’s strategy to diversify its product portfolio and cater to the evolving tastes and preferences of Indian consumers.
The new orange cream biscuit milkshake is inspired by the popular orange cream biscuit flavor, which is a favorite among Indians. The milkshake is made with high-quality ingredients and has a creamy texture, with a sweet and tangy orange flavor. The malt milkshake, on the other hand, is a rich and creamy beverage made with malted milk powder, which gives it a unique flavor and nutritional benefits.
Both products are available in pet bottles and can be consumed as a refreshing drink or as a complement to meals. The company has priced the products competitively, with the orange cream biscuit milkshake priced at ₹20 and the malt milkshake priced at ₹25.
CavinKare’s expansion into the beverage segment is a strategic move to tap into the growing demand for packaged beverages in India. The company aims to leverage its strong distribution network and brand presence to make its beverages available across the country. The new products will be available in major retail outlets, online platforms, and through the company’s own distribution channels.
The company’s foray into the beverage segment is also expected to help it compete with other major players in the market. CavinKare has a strong brand presence in the personal care and food segments, and its entry into the beverage segment is expected to further strengthen its position in the Indian FMCG market.
Overall, CavinKare’s expansion of its beverage line is a positive move that is expected to benefit the company and its consumers. The new products are innovative, tasty, and nutritious, and are expected to appeal to a wide range of consumers. With its strong brand presence and distribution network, CavinKare is well-positioned to make a significant impact in the Indian beverage market.