CavinKare’s flagship hair color brand, Indica, has launched a thought-provoking campaign, #AddColorToYourLife, to redefine the way we celebrate Holi. The campaign focuses on inclusivity, self-care, and meaningful connections, going beyond the traditional colors associated with the festival. Through two digital campaigns, Indica aims to promote unity, confidence, and the importance of togetherness.
The first campaign challenges societal norms by telling the story of a young boy who wants to celebrate Holi with his less fortunate friends. When they are denied entry into his residential complex, he decides to take the celebration to them, spreading joy and making a statement against exclusion. This heartwarming story highlights the true essence of Holi – unity and inclusion.
The second campaign addresses a common concern associated with Holi – damage from chemical-laden colors. A young woman is hesitant to participate in the festivities due to concerns about hair damage, but her friend introduces her to safe and natural alternatives, including Indica Crème Hair Color. With its natural oils and fewer chemicals, Indica Crème Hair Color gives her the confidence to celebrate Holi without worrying about damaging her hair.
Through these campaigns, Indica Crème Hair Color promotes a more inclusive and caring approach to celebrating Holi. The brand encourages people to add color to their lives with joy, confidence, and care, ensuring that everyone can experience the festival in its truest spirit. By emphasizing the importance of meaningful connections and self-care, Indica is redefining the way we think about Holi and encouraging people to come together to celebrate the festival with love, respect, and care. Overall, the #AddColorToYourLife campaign is a powerful reminder that Holi is a festival that should be celebrated with inclusivity, kindness, and compassion.