Ruchi’s Pickle, a well-known brand in India for its authentic and traditional pickle recipes, has launched a new product line called Ruchi ₹5 Pickle. This new line offers six exciting variants of pickles in a convenient 20/25g sachet format, priced at ₹5. The launch aims to make Ruchi’s iconic flavors more accessible and affordable to a wider consumer base, particularly in Tamil Nadu. The six variants available are Citron, Mango Thokku, Lime, Cut Mango, Garlic, and Tomato Garlic.
The introduction of the ₹5 Pickle SKU is a strategic move by CavinKare, the company behind Ruchi’s Pickle, to bridge the consumption gap in the market. The sachet format offers bottle-like pickle pieces, making it an attractive option for households seeking quality and portion-controlled accompaniments without compromising on authentic flavor. This innovation is expected to accelerate penetration among households, especially in mass and semi-urban markets, where the demand for convenient and value-based formats is on the rise.
According to Mr. Venkatesh Manoharan, Business Head of the Foods Division at CavinKare, the new ₹5 SKU is designed to suit diverse taste preferences, particularly among women who drive household grocery choices. The sachet format offers greater everyday convenience, and by retaining the feel of the iconic Ruchi bottle experience, the company is addressing a key consumer need and tapping into the fast-growing sachet economy.
As a special introductory offer, each pack of Ruchi ₹5 Pickle comes with a complimentary Meera Anti Dandruff shampoo sachet, adding value to every purchase. This launch strengthens Ruchi’s presence in the growing demand for convenient and value-based formats, and the company is confident that it will help reach households seeking affordable and authentic pickle experiences. With this new product line, Ruchi’s Pickle aims to further establish itself as a trusted and authentic brand in the Indian market.