Procter & Gamble (P&G) is set to launch a new soap opera-style series called “The Golden Pear Affair” on social media platforms in early 2026. The series, which consists of 50 episodes, each under three minutes long, is a “microsoap” that will be presented by Native, a beauty and personal care brand owned by P&G. The show will be produced by Pixie USA, a new company dedicated to creating branded microsoaps and microdramas.
The series will feature fast-paced storytelling with cliffhangers and character arcs, and will align with a limited-edition line from Native called Global Favors. The Global Favors line will feature fragrances inspired by locations from around the world, and will be available on Native’s website and at Target.
The show’s plot will revolve around a whirlwind romantic adventure, and will showcase Native’s clean and effective beauty products. The series will also include “fun nods” to the Global Favors collection throughout the storyline. The show’s creators hope to bring Native’s brand personality to life through the series, and to showcase the transformative power of scent.
The microdrama format is gaining popularity, with Informa’s Omdia predicting that it will account for $11 billion in global revenues this year. The format has been successful in China, and is now catching on in the US. ReelShort, Shorts, and similar platforms dominate the market, but “The Golden Pear Affair” will launch on major social platforms before transitioning to its own proprietary app.
The show’s cast includes microdrama veterans Nick Ritacco and Aloyna Real, and the series will be promoted with a trailer release in January. Dentsu Entertainment, which is partnering with P&G Studios on the project, has previously worked on sports documentaries with P&G, and has invested in Emole, the company behind the microdrama app Bump. The show’s key art and tagline, “Every scent hides a secret,” have been released, and a full promotional campaign is expected to follow.