CK’s Bakery, a chain from Chennai-based CavinKare, has expanded its operations to Karnataka with the launch of its flagship outlet in Bengaluru’s Jayanagar. The bakery aims to set up 25 more outlets across the city in the next 12 months, capitalizing on the growing demand for high-quality baked goods and quick service restaurants (QSRs) in urban areas. According to Manuranjith Ranganathan, MD of CKR Retail, the Indian bakery and QSR segment is undergoing a significant transformation, driven by changing lifestyles and exposure to global food formats.
CK’s Bakery has successfully tapped into this trend by offering freshly prepared products at affordable prices, striking a balance between aspiration and affordability. To cater to the Bengaluru market, the bakery has launched a new line of desserts, specially curated for the city’s urban consumers. The outlet has also partnered with leading quick-commerce platforms to enhance customer convenience and provide a seamless experience.
The expansion into Bengaluru is a key part of CK’s Bakery’s south expansion strategy, which aims to capitalize on the city’s growing demand for high-quality, affordable food options. The flagship outlet is strategically located in Jayanagar, a bustling area with a high footfall, and is designed to cater to the city’s urban, on-the-go consumers with quick service. Suresh CS, business head of CKR Retail Foods, stated that Bengaluru represents a key growth market for the company, and the flagship outlet is well-positioned to meet the city’s growing demand for fresh, high-quality offerings at affordable prices.
With its expansion into Bengaluru, CK’s Bakery is poised to become a major player in the city’s bakery and QSR segment. The company’s focus on quality, affordability, and convenience is likely to resonate with the city’s urban consumers, who are increasingly seeking out high-quality food options that fit their busy lifestyles. As the company continues to expand its operations in Bengaluru, it is likely to face competition from other players in the market, but its unique value proposition and strategic location are likely to give it a competitive edge.