This Holi, Indica, a leading hair color brand from CavinKare, is redefining the way we celebrate the festival of colors. Instead of just focusing on colors, the brand is emphasizing the importance of emotions, inclusivity, and care. As part of its #AddColorToYourLife initiative, Indica has launched two digital campaigns that aim to promote meaningful connections and spread joy.
The first campaign challenges the conventional norms of Holi celebrations, which are often marked by divisions and exclusions. The narrative follows a young boy who wants to celebrate Holi with his less fortunate friends, but they are denied entry to his residential complex. With the help of his mother, the boy finds a way to include his friends in the celebrations, making a powerful statement about the importance of unity and togetherness. This campaign highlights the need to break down barriers and celebrate the festival with everyone, regardless of their background or social status.
The second campaign focuses on self-care and confidence. Many people hesitate to participate in Holi festivities due to concerns about the damage caused by harsh chemicals in Holi colors. The campaign follows a young woman who is initially hesitant to join the celebrations, but is reassured by her friend who gives her safe and natural Holi colors. Indica Crème Hair Color, which contains fewer chemicals and natural oils, is promoted as a safe and gentle option for those who want to celebrate Holi without worrying about damaging their hair. With this campaign, Indica aims to empower individuals to participate in the festivities with confidence and care.
Both campaigns are part of Indica’s efforts to make the celebration of Holi more enriching and meaningful. By emphasizing the importance of togetherness, well-being, and belonging, the brand is encouraging people to look beyond the superficial aspects of the festival and focus on what truly matters. This Holi, Indica invites everyone to #AddColorToYourLife with vibrancy, confidence, and care. The campaigns will run across digital media platforms, including YouTube and Instagram, and can be viewed on the brand’s social media channels.