A recent post on the r/shrinkflation subreddit has sparked a heated discussion about deceptive marketing practices in the consumer goods industry. A user shared a photo of a tube of Colgate toothpaste that was significantly smaller than the outer packaging, despite the price remaining the same. This phenomenon, known as “shrinkflation,” has become a growing concern for consumers who feel they are being ripped off by paying more for less.
The discussion on Reddit highlighted the frustration and anger felt by consumers who are being affected by shrinkflation. Many users expressed their disappointment and outrage, with one user suggesting that if this trend continues, people may be buying tiny amounts of toothpaste for exorbitant prices in the future. Others suggested looking for alternative brands, such as those available at dollar stores, which may offer better value for money.
Shrinkflation is a concern not only because it affects consumers’ budgets but also because it contributes to waste and pollution. Companies often increase package sizes to conceal the fact that their products are smaller, which leads to more waste in landfills and plastic pollution in the environment. Furthermore, shrinkflation can damage brand loyalty and lead to frustration, causing consumers to switch to different products.
In the case of Colgate, there is no evidence that the company is addressing or planning to reverse shrinkflation. However, Colgate has taken steps to improve sustainability, with 93% of its packaging being recyclable, compostable, or reusable in 2024. The company’s recyclable tubes are now available in over 70 countries.
To combat shrinkflation, consumers can take action by shopping with sustainable brands and voicing their concerns to companies that engage in misleading practices. By speaking out and making informed choices, consumers can help encourage a shift in marketing strategies and promote more transparent and sustainable practices. Additionally, consumers can look for discounts and promotions, such as those offered by companies like Upway, which can help reduce waste and save money. By working together, consumers can make a difference and create a more sustainable and equitable marketplace.