On May 28th, 2025, Cavin’s, a leading dairy brand, launched the “Cavin’s Cheers Traffic Heroes” initiative in Chennai to honor the city’s traffic police officers. The brand distributed bottles of Cavin’s Badam Milk to traffic police personnel stationed at key junctions and roadside shelters across the city. The initiative aimed to express gratitude to the traffic police for their tireless efforts in maintaining smooth traffic flow in the city, despite the challenging weather conditions.
The event was flagged off from Guindy in the presence of Thiru C Kodiselvan, Assistant Commissioner of Police, Traffic, Adyar Range, and Mr. K.G. Mallikeswaran, Business Head – Beverages, CavinKare. In addition to distributing milk, the brand also handed over barricades to the traffic police to support their daily traffic regulation efforts and enhance road safety infrastructure.
Mr. K.G. Mallikeswaran, Business Head-Beverages, CavinKare, commented that the initiative is a tribute to the relentless dedication of Chennai’s traffic police officers, who work tirelessly to ensure the city runs smoothly and safely. He added that the initiative reflects Cavin’s ethos of being consistently present for its consumers and offering quality products that meet their evolving needs.
Cavin’s Badam Milk is a nourishing and refreshing beverage that provides a natural energy boost and rich calcium for strong bones. The brand offers a range of flavored milk products, including Chocolate, Badam, Rose, and Kesar, which are crafted to delight the taste buds and provide a perfect blend of taste and nutrition.
The “Cavin’s Cheers Traffic Heroes” initiative is a heartfelt expression of gratitude to the traffic police officers, who embody the spirit of unwavering commitment. The brand’s gesture is a promise to continue supporting those who make the city better. Cavin’s is committed to providing high-quality dairy products that meet international quality standards, and the initiative is a reflection of the brand’s values and dedication to the community it serves.