Indica Easy, India’s leading shampoo hair color brand, has launched a new digital campaign titled “So Easy, Anyone Can Do It!” The campaign consists of ten short films that showcase the ease and convenience of using Indica Easy hair color. The films feature relatable characters who are often dependent on others for simple tasks but become self-sufficient when it comes to coloring their hair with Indica Easy. The campaign aims to celebrate the confidence and independence that comes with taking control of one’s own hair color.
The films are light-hearted and humorous, highlighting the stress-free process of using Indica Easy. Characters such as “Lazy Dad” and “Clueless Husband” are featured, showing how they can achieve professional-quality hair color at home despite struggling with daily tasks. The campaign reinforces the brand’s proposition of ease and convenience, making hair coloring accessible to everyone.
The campaign was rolled out across Indica Easy’s social media channels, leveraging storytelling and wit to spark conversations around DIY grooming, convenience, and self-empowerment. The use of short-format videos optimized for digital engagement taps into a growing cultural shift where audiences value authentic, everyday experiences over aspirational perfection.
According to Mr. Rajat Nanda, Business Head of Personal Care at CavinKare, the campaign aims to showcase how Indica Easy makes hair coloring simple and convenient for everyone. The brand wants to connect with its audience in a relatable and authentic way, reflecting the growing cultural shift towards valuing everyday practicality over perfection.
The campaign’s message is clear: with Indica Easy, anyone can confidently color their hair quickly, easily, and beautifully without compromise. The brand’s effort to reinforce its position as the most effortless DIY hair color option is evident in the campaign’s light-hearted and entertaining approach. By using everyday characters and situations, Indica Easy aims to make hair coloring more accessible and enjoyable for everyone.