Nestlé India is set to make a significant impact at the Hornbill Festival, one of India’s most iconic cultural celebrations. The company is introducing a unique experience zone, “Sip n Slurp Morung,” which combines the region’s rich cultural heritage with the iconic visual elements of two of its most loved brands: NESCAFÉ Ready-to-Drink Cold Coffee and MAGGI Spicy Noodles. The experience zone is designed to resemble a traditional Morung, a communal house in Nagaland, and features handcrafted motifs, traditional patterns, and wooden installations.
At the “Sip n Slurp Morung,” festival-goers can enjoy chilled NESCAFÉ cold coffee and hot, spicy bowls of MAGGI noodles, including three new flavors crafted specifically for the festival’s youthful audience. MAGGI Spicy noodles, a favorite in the Northeast, will lead the culinary engagement at the stall, celebrating the bold flavors and spirit of the region. According to Ms. Rupali Rattan, Director of Food at Nestlé India, “MAGGI has a special place in the homes and hearts of people across the Northeast, and this initiative is our way of saying thank you to a community that has made MAGGI their own.”
The NESCAFÉ visual universe has been specially redesigned to incorporate Nagaland’s traditional circular artworks and design elements, further elevating the experience. Mr. Manav Sahni, Director of Dairy at Nestlé India, stated, “NESCAFÉ has always stood for connections over shared moments. At Hornbill, we’re thrilled to honor the rich heritage and vibrant youth culture of the Northeast by blending café-style experiences with local design and symbolism.” The goal is to give attendees a refreshing pause and a chill NESCAFÉ moment amidst the festivities, rooted in the pride of the region.
Through this initiative, Nestlé India continues to honor its deep regional bonds, celebrating culture, igniting joy, and contributing to the lives of the people who have embraced its brands for generations. The “Sip n Slurp Morung” experience zone is a unique and memorable way for Nestlé India to connect with the community and showcase its commitment to the region’s rich cultural heritage. With its blend of traditional and modern elements, the experience zone is sure to be a highlight of the Hornbill Festival.