Nestlé MILKMAID has announced the celebration of World Kheer Day on November 30th, honoring the beloved Indian dessert that has been a staple in households for generations. Kheer is a dessert that transcends regional differences, evoking feelings of warmth, nostalgia, and togetherness. It is a symbol of shared joy, often served at festivals, family celebrations, and everyday gatherings. MILKMAID has played a significant role in keeping this tradition alive, making it easy and convenient for people to prepare kheer at home.
According to Manav Sahni, Head of Dairy Business at Nestlé India, World Kheer Day is a celebration of the dessert that connects people across the country. Kheer is prepared differently in various regions, but its emotional significance remains the same. With MILKMAID, consumers can enjoy rich and creamy kheer that tastes amazing. The brand encourages families to celebrate World Kheer Day at home and provides recipes and preparation ideas on its website, making it easy for everyone to enjoy this cherished dessert.
Kheer takes on various forms and names across India, reflecting the country’s diverse culinary traditions. In the North, it’s known as rice kheer, while in Maharashtra, it’s called sheviyanchi kheer. In Bengal, it’s payesh, and in the South, it’s payasam. Despite these differences, the sentiment behind kheer remains constant – a shared sweetness that brings people together. With over 100 years of experience in making desserts easy and delicious, Nestlé MILKMAID is the perfect companion for celebrating World Kheer Day. By providing easy-to-follow recipes and preparation ideas, the brand aims to make this special day a memorable one for families and friends to come together and enjoy the sweetness of kheer.