The ice cream market in China is experiencing a rebound after two years of decline, with global companies like Nestle investing in product innovation, expanding their distribution channels, and making strategic moves in the capital market. This renewed confidence is driven by a shift in consumer behavior towards more emotional and experience-driven consumption, as well as an increase in new usage occasions.
Nestle, a leading food and beverage producer, has reported double-digit sales growth in its ice cream unit in 2025, marking a significant turnaround after two years of decline. According to Xu Dai, senior vice-president of Nestle Greater China and head of its confectionery and ice cream unit, the company’s ice cream business is benefiting from changing consumer preferences.
The recovery of the ice cream market in China is also driven by the growing demand for premium and unique products. Consumers are seeking new and exciting experiences, and ice cream companies are responding by introducing innovative flavors and products. Additionally, the rise of e-commerce and social media has created new channels for ice cream companies to reach consumers and promote their products.
The Chinese ice cream market is expected to experience long-term structural growth, driven by increasing demand for convenience, health, and wellness products. As the market continues to evolve, companies like Nestle are well-positioned to capitalize on these trends and drive growth. With its strong brand portfolio and commitment to innovation, Nestle is confident in its ability to succeed in the Chinese ice cream market.
Overall, the recovery of the ice cream market in China is a positive sign for the food and beverage industry, and companies like Nestle are poised to benefit from the growing demand for premium and unique products. As the market continues to grow and evolve, it will be interesting to see how companies adapt and innovate to meet the changing needs of Chinese consumers. With its rich history and cultural significance, ice cream is likely to remain a popular treat in China for years to come.