Procter & Gamble (P&G) is launching a comprehensive campaign for the Milano Cortina 2026 Olympic and Paralympic Winter Games, highlighting its commitment to supporting athletes and families. The “Everyday Champions” campaign will feature over 20 P&G brands, including Lenor, Gillette, and Venus, showcasing products that help consumers and athletes perform at their best every day. In Europe, the campaign will focus on products that meet the everyday needs of athletes, families, and fans.
To support athletes during the Games, P&G will introduce the “P&G Champions Clubhouse” – an exclusive space in the Milan and Cortina Olympic Villages offering grooming and beauty services, cultural experiences, and complimentary products. Athletes will also receive custom-designed Welcome Kits featuring premium P&G products, such as SK-II’s Heritage Pitera Essence Kit and Oral-B dental care items.
In addition to these initiatives, P&G will provide essential items across the Villages, including period products and Pampers kits for parent athletes. The company is also committed to giving back to the community through its “Athletes for Good” program, which will award 10 grants of $26,000 each to athlete-backed charities that create positive community impact. These stories will be shared through a digital film series ahead of the Games, showcasing P&G’s dedication to supporting athletes beyond competition.
Overall, P&G’s campaign for Milano Cortina 2026 aims to inspire and support athletes, families, and fans, while also making a positive impact on the community. By providing essential products and services, as well as promoting athlete-backed charities, P&G is demonstrating its commitment to being a responsible and caring partner to the Olympic and Paralympic movements. With its comprehensive campaign, P&G is poised to make a meaningful contribution to the success of the Milano Cortina 2026 Games.