afaqs! CMO Dialogue features interviews with chief marketing officers where we find out what influences the marketing strategies of leading brands and how CMOs are navigating the ever-changing marketing landscape. Anoop Manohar, chief marketing officer at Axis Bank, has over 22 years of experience in sales and marketing and has worked at companies like Hindustan Unilever and The Coca-Cola Company in the past. A marketer with deep experience in the FMCG space across categories like laundry and household care, dairy, coffee and even premium water, he brings a fresh perspective to marketing in the BFSI category. Edited excerpts from the interview:On changes in marketing and sales function…
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Source: https://www.afaqs.com/news/mktg/afaqs-cmo-dialogues-with-anoop-manohar-cmo-axis-bank