Aussiebum, Australian brand of men’s swimwear, underwear, and clothing plans to establish its own manufacturing unit in India to produce for domestic and global markets, Sean Ashby founder and CEO of the company told ET. The brand aim to capture 3-5% share of the innerwear market in India by 2026 and has already started selling online.“This localized production will create employment opportunities while enabling aussieBum to seamlessly blend Indian talent and resources into its design and…
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